1, C2B

C2B mode is more revolutionary, which gives the leading power and preemptive right of goods to consumers from manufacturers. The traditional economic concept holds that the higher the demand for a product, the higher the price. However, the community formed by consumers due to issues or needs, through the collective bargaining of the community or the development of community demand,

As long as more consumers buy the same commodity, the higher the purchasing efficiency and the lower the price, which is the main feature of C2B. The C2B model, which emphasizes the use of "demand aggregator" instead of the traditional "aggregate supplier" shopping center, is regarded as a nearly perfect transaction type.

2, C2C

C2C refers to the interactive trading behavior between consumers, which is changeable. For example, consumers can bid online in a bidding website or auction website, and the highest bidder wins the bid.

or consumers post notices on online news forums or BBS to sell second-hand goods, even new products, and such transactions completed due to the interaction between consumers are C2C transactions.

At present, bidding auction has become one of the most efficient methods to determine the price of rare things. For antiques, celebrity items and rare stamps, as long as the demand side is greater than the supply side, the auction mode can be used to determine the best market price.

The price of auction goods rises gradually because of the comparison between buyers. Finally, the buyer who wants to buy the goods most buys the goods at the highest price, while the seller sells the goods at the highest price acceptable to the market. This is the traditional C2C bidding model.

3. C2C operation

stage (1): the seller registers the goods to be sold on the social server

stage (2): the buyer obtains the second-hand goods information through the portal web server

stage (3): the buyer selects the second-hand goods to be purchased after checking the seller's credibility

stage (4): through the platform for managing transactions. Complete data record

stage (5): payment authentication

and stage (6): payment to the seller

stage (7): delivery of goods to the buyer through the logistics delivery mechanism of the website

4. O2O operation

O2O (Online-to-Offline) will bring offline (offline) business opportunities to the Internet.

In short, it means online (online platform ordering) transactions and offline (people-to-people or physical storefront) services. For example, O2O travel, catering, beauty salons, etc. push the news of offline stores to customers on the network through discounts, information provision, service reservation, etc., thus turning fans into online members and then into physical consumption, which is especially suitable for goods and services that must be consumed at the store.

5. B2B2C

B2B2C refers to the services such as cash flow and logistics provided by e-commerce platform for third-party enterprises to engage in e-commerce. The supplier puts the goods on the e-commerce platform, and the platform will arrange and expose the activities. If there is any sales behavior, the e-commerce platform needs to invoice the consumers, while the supplier will invoice the e-commerce platform uniformly after settling the total amount every month. ?

At present, the common B2B2C include MOMO Shopping Network, YAHOO Shopping Center, PCHOME Shopping Center and Dongsen Shopping Center.