As the saying goes, it's hard to get up early without profit. Many stars in the entertainment circle have begun to take aim at the "catering industry". Is it necessary to carry forward the traditional food culture? Of course not. They just want to use their status to win more benefits for themselves. These four reasons are obvious at a glance.

reason one: save for a rainy day, and the stars are planning for the future

In the entertainment circle, "feng shui turns around" is a very common phenomenon, and there are few stars who can always be popular. In this era of traffic supremacy, stars can instantly become popular, but it is extremely difficult to stay popular. Especially nowadays, the entertainment circle is dominated by young "small fresh meat". It only takes a TV series to make the stars famous. But when this trend fades, when the stars get older, their values gradually weaken and their resources become less and less, what should they do in the future? Reason 2: The catering industry has a low threshold, and it is easy for stars to do it

So in the entertainment circle, most stars have their own sideline besides acting and shooting variety shows, some are keen on investing, some are keen on being directors themselves, and in short, they have all kinds of sideline businesses. However, just because a star can act doesn't mean that he can operate. Every year, many stars go bankrupt because of business investment failure, and such examples abound. Compared with other industries, the catering industry has a low entry threshold, which is very suitable for stars as a sideline and does not require stars to spend too much thought. Reason 3: Pay less, but the return is considerable

Stars don't need to be familiar with the catering industry, they just need to publicize it themselves, and they can completely package their catering business to other teams, but the income they get is considerable, because stars bring their own traffic. When fans hear that the star runs a restaurant, most of them will come to pay tribute. Compared with other restaurants in the same industry, the star's restaurant is often more popular, with a larger flow of people and a better income.

reason 4: the profits are considerable and the risks are small

The restaurants of the stars are relatively profitable. Many fans go to join in just for the sake of excitement, and they go for the stars, not for the taste of the restaurant. Even if the price of restaurants opened by stars is higher than that of ordinary restaurants, there are still many fans who will pay the bill, which is also the advantage of star restaurants. Don't worry about bad business and low risk.

So more and more stars are aiming at the catering industry, such as the hot pot restaurant in Joker Xue, Xianhezhuang in Michael Chen, the story of a small town in Eddie Peng Yuyan, the hot pot master in Ceng Zhiwei, the Fengwei restaurant in Nicholas Tse, and so on. Obviously, the hotels of these stars have achieved a very good crowd effect in the early stage, and they are very popular as soon as they open.

Disadvantages of star-run restaurants:

The restaurants run by stars are indeed very profitable, but they also highlight many social problems. The sanitary conditions and ingredients of many star-run restaurants are not guaranteed, so every once in a while, news of problems in some star-run restaurants will come out in the entertainment circle, and there are many examples of rollover. For example, 51 yuan, a cup of milk tea in Angelababy, and the design of a hot pot restaurant in Ryan were accused of plagiarism, and all of them were on the hot search.

As the saying goes, there is specialization in the industry. Stars do make money by opening restaurants, but few of them do it for a long time. A restaurant can only benefit in the short term by relying on traffic, and it can only last for a long time by relying on taste and service. Here, I also advise all the stars to "leave a way out" for traditional restaurants and stop blindly following the trend. What do you think of this? Welcome to leave a message in the comment area.