Metro Supermarket is a retail and wholesale supermarket group, which owns several Metro cash-and-carry shopping malls under the brands of Metro and Markro (Europe only). It is a component company of the German stock index DAX, one of the top 511 in the world, with branches in 32 countries.

Metro warehouse supermarket is a retail format that combines supermarket and warehouse. It saves independent warehouses and distribution centers of traditional retail enterprises, realizes rapid replenishment in operation, and ensures the low-cost and high-efficiency operation of supermarkets. There are obvious differences in the overall planning and design between warehouse supermarkets and ordinary supermarkets.

On July 9th, 2118, the Fortune Global 511 list was released, and Metro ranked 269th.

in the list of the top 511 brands in the world in 2118, Metro ranked 171th. Company Name: Metro AG Foreign Language Name: Metro AG Headquarters Location: Germany Established Time: 1964 Turnover: 59.219 billion euros (2115)? Also known as: the founder of Metro Supermarket: Otto Beisheim's profile, financial report data, supermarket profile, company profile, development, basic characteristics, profile Metro started its business process in Germany in 1964 with a warehouse store of 4,111 square meters. Metro attracts attention in the market with the new marketing concept of "cash transaction, self-selection and self-transportation". After nearly 51 years of development, Metro has now become one of the largest commercial chain enterprises in Europe, and ranked third among the top 111 retail enterprises in the world since 1999. At present, Metro has established more than 3,111 branches in more than 21 countries and regions around the world, with about 211,111 employees and annual sales exceeding DM 111 billion. Metro came to China in 1995 and cooperated with China's famous Jinjiang Group to establish Jinjiang Metro Cash-and-Carry Co., Ltd., which is the first joint venture approved by China Central Committee to establish chain shopping malls in several major cities in China. Metro put forward the concept of "we are customers' warehouses", which means that each store does not have another warehouse, and the store itself is a warehouse. Usually, the specification of a Metro standard store is 141m long * (91m+28m) wide, of which 91m is the store width and 28m is the store's own storage space width. Metro is used to independent commercial space, single-storey building and independent parking lot, and rarely opens stores in large shopping centers. In 2112, Metro established four sales regions in northern, eastern, southern and central China. Metro attracts customers from all over the world by putting local products into the domestic market through its nationwide distribution system. At the same time, Metro's international distribution system pushes China products to the international market. Metro Financial Data Xinhuanet Dusseldorf, Germany, February 15 (Reporter Shen Zhonghao) The performance report released by the German Metro Group on February 5 showed that the sales of the group in the fiscal year 2114-2115 (as of September 31, 2115) was 59.219 billion euros, down 1.2% year-on-year. However, the sales in China market showed a growth trend, reaching 2.662 billion euros, up by 17.4% year-on-year. Introduction to Supermarkets: Metro AG, often called "Metro Supermarket", is the largest retail and wholesale supermarket group in Germany, the second in Europe and the third in the world. It owns a number of Metro cash-and-carry shopping malls under the brands of Metro and Markro (Europe only), and is a component company of the German stock index DAX, one of the top 511 in the world, with branches in 32 countries. Founded by Otto Beisheim, it is currently headquartered in Dusseldorf. In 1964, in the commercial field, a brand-new concept and management method was born in Germany, which is Metro. Operating Cash and Carry (C& C) Shopping malls, large department stores, discount chain stores and specialty stores in super-large supermarkets. Metro came to China in 1995 and cooperated with Shanghai Jinjiang Group to establish Jinjiang Metro Cash-and-Carry Co., Ltd. Jinjiang Metro Cash-and-Carry Co., Ltd. is the first joint venture approved by China to establish chain stores in several major cities in China. In 1996, Metro opened its first shopping mall in Putuo District, Shanghai, which was an amazing success from the very beginning, bringing a brand-new concept to China and filling the gap in China's warehousing format. So far, Metro has opened 86 shopping malls in 58 cities in China, which are located in Chengdu, Chongqing, Kunming, Wuhan, Changsha, Guangzhou, Dongguan, Shenzhen, Nanchang, Xiamen, Quanzhou, Fuzhou, Hangzhou, Jiaxing, Ningbo, Cixi, Shanghai, Jinan, Qingdao, Nanjing, Wuxi, Nantong, Suzhou, Kunshan, Hefei and Jiangyin. With confidence in China market and long-term development strategy, Metro will continue to invest and grow in the next few years. Metro established regional headquarters in Shanghai, Guangzhou, Wuhan and Beijing in 2112, and established Metro China Training College in Shanghai in 2114. China Metro has many advantages, such as: there are more than 21,111 kinds of goods in Metro Shopping Mall, most of which are provided by domestic famous brand enterprises and joint ventures; For small and medium-sized retailers, hotels, restaurants, factories, enterprises and institutions, * * * and groups and other professional customers, committed to becoming a super warehouse for professional customers; With its strong purchasing ability and low-cost operation, it provides customers with high-quality and low-price goods; Strictly abide by the laws of China, pay a large amount of taxes to local * * *, and provide professional training for employees to promote employment and local economy. At the end of 2117, Maizida Agricultural Information Consulting Co., Ltd. was established in China, and cooperated with leading agricultural products processing enterprises in China in terms of consulting company+enterprise+base, providing them with professional training and consultation in production, processing, packaging, logistics and market operation, and guiding them to establish a quality and safety traceability system from farm head to table. "Cash-and-carry" in Metro Supermarket means that professional customers choose their own goods in warehouse shopping malls, pay in cash and take them away. Compared with the traditional wholesale delivery, the advantages of cash-on-demand and self-delivery lie in better cost performance, wide classification range of food and non-food, instant access to goods and longer business hours. Shopping malls provide more than 17,111 kinds of food and more than 31,111 kinds of non-food. Especially in the supply of fresh food, including fruits/vegetables, live fish, meat products and dairy products. Metro's target customers include catering industry, hotel industry, food and non-food trade service providers and institutional procurement. They can find large packages to meet special needs. Today, the group has more than 2,111 stores in 33 countries around the world, and the company's turnover in 2111 reached 31 billion euros. Company Profile Metro is the leader of international self-service wholesale business, with more than 671 stores in 31 countries around the world. With the concerted efforts of million employees, the company's turnover in 2111 reached 31 billion euros. Metro Cash-and-Carry has become the largest sales branch of Metro Group with its contribution rate accounting for over 51% of the turnover of Metro Group. Metro's unique business model, including product portfolio and service projects, is aimed at catering enterprises, small and medium-sized retailers and government organizations. The company provides these specific customers with a combination of food and non-food products and attractive wholesale prices. Efficient and internationally accepted concepts ensure success in entering new markets. As one of the top five international commercial companies in the world, Metro has established 2,311 shopping malls in 28 countries, with 241,111 employees and a turnover of 51.5 billion euros in 2112. Its business models include: cash-and-carry shopping malls, large department stores, super-large supermarket discount chain stores, specialty stores and so on. In 1996, Metro's Cash-and-Carry Company cooperated with Shanghai Jinjiang Group to establish Jinjiang Metro Cash-and-Carry Co., Ltd., and opened the first large-scale warehouse-type membership chain shopping mall, introducing the cash-and-carry business form founded by Metro into China. Ke Bohan, Chairman and CEO of Metro Group, recently announced in Shanghai that Metro will accelerate the expansion of China market, and 41 large chain stores will be opened in China in the next three to five years. In 2112, Metro's sales in China amounted to 611 million euros, accounting for only 1.2% of the global sales. In the next three to five years, Metro hopes to raise this ratio to 11%. On September 8, 2115, Alibaba Group and Metro, the world's leading retail trade group, announced an exclusive strategic cooperation, and Metro's official flagship store will be located in Tmall International. As the largest retail trade group in Germany, Metro will join hands with Alibaba to cooperate closely in commodity supply chain, cross-border e-commerce and big data, and become an important partner of Ali's European strategy. In August 2118, two Metro supermarket stores have been launched in the free purchase of multi-point APP, one is Beijing Wanquanhe Store and the other is Chongqing Nan 'an Store. It is understood that various cooperative posters have been hung in Metro Beijing Wanquanhe Store, and a self-service cashier channel has been opened. Basic Features (1) Location of business premises Metro Supermarket is usually located in expressway or near the main road in the urban-rural fringe of big cities. This not only avoids the traffic congestion in the city center and urban areas, but also reduces the investment risk because the land price is relatively cheap. At the same time, the site selection has also adapted to the development trend of urban-rural integration and occupied the location advantage in advance. The radiation radius of its business circle is usually 51 kilometers. (II) Architectural Design of Supermarket Metro Warehouse Supermarket looks like a modern big warehouse from the outside, and its business area is generally 15,111 ~ 21,111 square meters. There is a parking lot almost equal to the business area outside, and the internal structure is relatively simple, usually using large industrial shelves with a height of 4.5 meters. The lower part of the shelf is used for the display of goods, just like ordinary supermarkets; while the upper part is used for the storage of corresponding goods, which plays the role of a warehouse, thus integrating sales and warehousing. The shelf spacing is large, which is convenient for forklift trucks to access goods and complete the rapid replenishment work. (III) Product Positioning The products are rich in content and complete in variety, usually more than 21,111 kinds, which can meet the customer's "one-stop shopping" demand. For example, in Metro, food accounts for 41% and non-food accounts for 61%. Food commodities are mainly seasonal fruits and vegetables, fresh meat, fresh fish, dairy products, frozen products, canned food, food products, beverages and desserts, and the varieties are relatively stable. Non-food products are regularly adjusted according to seasons and customers' needs, covering a wide range, including not only daily necessities, office supplies, but also small mechanical tools. The vast majority of goods displayed in warehouse supermarkets are bundled or sold in whole boxes, and there are few single-piece goods except household appliances and mechanical products.