There are degrees. Com is the website of Shenzhen Bear Digital Technology Co., Ltd., which is mainly devoted to selling personalized goods through Internet channels. In yudu. People can show their favorite pictures and their own designs through various commodities as carriers. The ultimate goal of swimming. Com is to guide and satisfy consumers' expectations and consumption of personalized goods, and make life more colorful and rich in quality. More than 654.38 million people visit Youdu.com every day, and Youdu.com has become the largest personalized creative platform and personalized gift ordering mall in China.
There are degrees. Com is essentially engaged in the consumer service industry, and the Internet is only a channel to realize sales. Products sold by Youdu. Com is a personalized commodity, which is different from standardized consumer goods. Offline consumer goods pay more attention to the channel of products, while online consumer goods pay more attention to the sales scale of products because there is no fixed cost such as rent. Price competition is a favorable means to expand the sales scale. Because of the small differentiation, standardized consumer goods have to adopt low-price competition strategy, so the gross profit is generally low, about 15%. Personalized goods, because of their high added value, consumers are willing to pay higher prices, so their gross profit is higher than that of standardized goods, thus jumping out of the vicious competition of low prices. At the same time, in terms of demand, the demand for personalized goods is a long tail. Due to the high fixed cost of channels, the development of offline personalized goods is limited. Internet has gathered the long tail demand of personalized goods at low cost, and at the same time, due to the improvement of payment means and logistics conditions, this demand has been excavated.
Heiner Asia Venture Capital Fund said that China's consumer industry has been firmly optimistic for a long time. During the past 10 years of rapid economic growth, China's GDP growth was mainly driven by investment and exports. The outbreak of the financial crisis has proved that this model is unsustainable. The proportion of household consumption in GDP in China is less than 1/3, while that in the United States is 2/3. The country has also noticed the importance of the consumer industry to the quality and sustainability of economic growth, and believes that the relevant policies to stimulate consumption will be introduced one after another, and the impact of these policies will be lasting, which will guide the proportion of the consumer industry to gradually increase. I believe that the consumption upgrade will not stop because of the economic recession. From the investment point of view, the economic recession provides a better opportunity to buy excellent companies. Heiner Fund will increase its investment in the consumer industry in 2009.