The media reported that Xiangyang Road Market will be relocated in May this year at the latest. Yesterday, Zhu Liankou, director of Xiangyang Road Market Office, said in an interview that although it is only a matter of time before Xiangyang clothing and gift market fades out of the city center, the specific time depends on when more than 2 billion yuan of funds from a company in Hong Kong, the lessor of the land, will be in place, and the choice of the new site is even more obvious.
Director Zhu also told reporters that whether Xiangyang Road Market will continue to exist after it leaves the city center depends on all aspects, and the possibility of its disappearance is not ruled out. Director Zhu said: "In May last year, the store agreement was signed, and the contract period was 1 years, so whether to relocate will be considered as early as May this year."
When interviewed in Xiangyang Road Market yesterday, the reporter found that most owners simply didn't know about the relocation of Xiangyang Road Market.
The theory of relocation is once a year
Since the Xiangyang market officially opened in May 2111, it has been rumored once a year, but the most sensitive time appears in the renewal period in May each year. In this regard, both investors and small owners understand very well: this market has always been temporary.
It is reported that in 1992, Xuhui District Housing Office, Chinese Enterprise, Shanghai Jiushi and Shangtou Real Estate jointly established New Shanghai International Mall Development Co., Ltd. and started to develop Xiangyang Road. In 1996, with the approval of relevant departments, the plot was leased to a developer of a company in Hong Kong for building. According to the agreement, New Shanghai International will relocate the residents of the plot. However, due to the delay in the arrival of funds from Hong Kong and the abandonment of the land after the relocation, in May 2111, New Shanghai International was approved to set up Xiangyang Road Market in this land first, so as to maintain the company's financial expenses through the income from the temporary market. "Once the funds from Hong Kong are in place, that is, when the cash is cleared, the Xiangyang market will fade out as scheduled." Zhu Liankou said, "Therefore, this brings the saying that Xiangyang Road Market is relocated every May."
Time depends on when 2 billion yuan will arrive
Zhu Liankou said: "The relocation of Xiangyang Road market depends on the availability of funds. That company in Hong Kong has to pay us more than 2 billion yuan for rent, late fees and fines before it can get the whole plot for development. At present, there is no clue when this 2 billion yuan of funds will be in place. Besides, such a large sum of money does not mean taking it. " According to analysis, even if Hong Kong's funds are in place recently, according to the current situation, it will definitely take time to relocate the market.
The reporter also learned that the land leased to the Hong Kong company at that time not only included 24,111 square meters of Xiangyang market, but also more than 7,111 square meters of Nanchang Road bazaar and more than 111 households and merchants along Huaihai Road in Shaanxi Road, with a total area of about 41,111 square meters.
Whether it exists as a whole is still a mystery
Xiangyang Road Market has faded out of the city center, can it still be popular if it is fought in another place? For the search for a new market location, can the new Shanghai International achieve its goal smoothly? Furthermore, do shareholders choose to continue their partnership or take the money and split it up? These problems will be the key to determine the future fate of Xiangyang Road market.
It is understood that the new Shanghai International Mall Development Co., Ltd. has undergone several rounds of shareholder changes in recent years. At the beginning, Xuhui District Housing Office, Chinese enterprises, Shanghai Jiushi and Shangtou Real Estate have evolved into Chengkai Holdings (61% equity), and Shangtou holds 41% equity. At present, shareholders have not discussed this issue in depth. In other words, if everything goes wrong, Xiangyang Road market may not exist.
even if another Xiangyang market is built, it will definitely not be the 871 shops that continue to do business in another place intact. If it is rebuilt in another place, the management will first renew the contract or sign a new agreement according to the principle of "two-way choice", and then select honest merchants who do not make and sell fakes and do business in a civilized way, and it is the first thing to rebuild the reputation of Xiangyang Road market.
The relevant person in charge of Yingyou Consulting Company, a veteran in the domestic shop industry, said: "In fact, Xiangyang Road market cannot be copied. Although other commercial streets can imitate Xiangyang Road market in form, business needs not only commodities, but also brands and culture, which are impossible to copy in a short time, and even difficult to form in a long time. " This feature determines that the possibility of recreating a Xiangyang Road market is slim.
The theory of "relocation" of interested owners in mid-range shopping malls is spread once a year, and the "immunity" of small owners is increasing day by day. It is understood that the agreement between the Xiangyang Road market and the owners is signed once a year, so the Xiangyang Road market will be relocated as early as May next year.
"There are quite a number of owners in Xiangyang Road market who have been transferred from Huating Road. They are very mature in small commodities, have their own brands, wholesale networks and regular customers." Manager Feng Wei of Shanghai Desert Island Real Estate Studio said, "Their strength determines that quite a few mid-range shopping malls will be interested in cooperation with them, mainly those large shopping malls that sell or rent small shops separately. In addition, the street shops on the branch roads of fashionable commercial streets will also breed new business opportunities, and the value of such shops will rise again. "
an owner of Xiangyang road market thinks that "in the future, he may choose to settle in some shopping malls, but it depends on the business circle around the geographical location of the shopping malls. Generally speaking, they will not settle in shopping malls where all kinds of goods are mixed, but prefer street shops around the central commercial street and mid-range shopping malls. " This kind of location mentality will inevitably lead to the fate of many mid-range shopping malls in Shanghai being "choosy". Now many shopping malls are actively attracting investment, because there are many shopping malls, but the profit is good. The industry believes that "there are far from enough shops in Shanghai that meet the real needs. In the future, the stock shops will experience the pain caused by structural adjustment."
If you move, it will bring new business opportunities
Although some subway shops in Wangjie area are bullish at present, the business of subway shops in Zhongshan Park and Longyang Road is sluggish. The industry believes that the relocation of Xiangyang Road Market will bring new opportunities to the Asia-Pacific Shenghui shops in Longyang Road area with advanced planning and design. According to the analysis, "the geographical location of the underground shops in Asia-Pacific Shenghui is actually similar to that in People's Square, which determines that Asia-Pacific Shenghui has advantages that cannot be ignored compared with similar shops. From the perspective of urban regional function, the underground shops in People's Square are surrounded by a political and cultural area, where the municipal government, Shanghai Grand Theatre, Shanghai Museum, People's Park and other buildings gather together, while large shopping malls such as New World and Shiyidian are distributed around. The periphery of the underground shops in Asia-Pacific Shenghui is also a political and cultural area. The Pudong New Area Government, the Shanghai Science and Technology Museum, the Century Park, and the Oriental Art Center under construction with a total investment of about 781 million yuan will be gradually completed, and large shopping malls such as Thumb Square in the nearby Lianyang community will also start. " However, experts cautiously believe that the current lack of business popularity in Pudong is a challenging problem.