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Bifengtang brand
1September 199815th, Shanghai Typhoon Shelter Food Co., Ltd. opened its first store in Shanghai under the name of "Typhoon Shelter", specializing in delicious snacks and Hong Kong specialty snacks. Because of its unique dishes, unique management and unique dining atmosphere, the business was extremely hot, and the grand occasion of queuing to order rice became a scene at that time. The following year, "Typhoon Shelter" opened three stores a year, and every house was full, spreading its delicacy and popularity to many urban areas of Shencheng. After that, the "typhoon shelter" developed steadily and rapidly. Up to now, it has nearly 24 stores and more than 3,000 employees, and has become a well-known brand and a wonderful flower in the catering industry.

The decoration style of the store is permeated with the strong flavor of Hong Kong Causeway Bay Fishing Port by using some elements with China flavor and fishing village flavor, such as the installation of fishing boats and docks, the rendering of "China Red" color blocks, the presentation of large glass murals in typhoon shelters and the embellishment of fishermen's female image signs.

"Typhoon Shelter" restaurant is famous for its exquisite and delicious dishes, thoughtful service and unique environmental style. Based on the principle of "Excellence, steady operation, diligent service, honesty and trustworthiness", it has established a set of quality monitoring and optimized management system to ensure high-quality products and honest service. Many of its dishes have been rated as "China Famous Cuisine", "China Famous Cuisine" and "China Famous Snacks". Many new and old guests come here and like the food in the "Typhoon Shelter" restaurant. Bustling, all for food, the "typhoon shelter" lined up, crowded with guests, has become a beautiful scenery in Shanghai that never sleeps. As a well-known restaurant brand in China, Typhoon Shelter was named as "China Famous Store" by China Cuisine Association in 2002 and "Shanghai Famous Restaurant Enterprise" by Shanghai Catering Industry Association in 2004. It is the motivation and persistent goal of "typhoon shelter" to let consumers really appreciate and feel the delicious food and romantic style of "typhoon shelter" restaurant. Understanding: "Typhoon Shelter" attaches great importance to the construction of corporate culture. Corporate culture is the sum of business philosophy, business purpose, business policy, business behavior, business image, values and social responsibility formed in business activities, and it is the fundamental embodiment of enterprise personalization. "Typhoon Shelter" clearly put forward the development goal of "building a business with integrity and building a brand" at the beginning of its business, and put the concept of "integrity first, service first and customer first" throughout the whole business process. Today, "typhoon shelter" has become a household name, but its original intention has not changed. But further put forward the concept of "honesty and self-discipline, brand self-discipline", self-discipline, Excellence and higher standards.

Organization: The typhoon shelter has a strict, rigorous, pragmatic and efficient internal management mechanism. Smooth decrees can quickly adapt to scale development and camp strengthening. The party organization was established shortly after the establishment of the typhoon shelter, which was one of the earliest private enterprises in Shanghai's "two new" organizations, and then the largest trade union organization among local private enterprises was established. In the construction of corporate culture and spiritual civilization, "typhoon shelter" pays attention to relying on and giving full play to the role of these advanced organizations and mass organizations, mobilizing and stimulating the enthusiasm and creativity of employees through multiple channels, instilling the concepts of "dedication", "responsibility", "keeping pace with the times", "for the small family, for everyone and for the country", and integrating these concepts through a series of activities is of great significance.

Practice: For example, "typhoon shelter" carries out "love project" activities among employees, and helps employees in need to participate in public welfare activities such as helping the poor and helping students by donating "love box" every month; For example, ten basic principles such as "more enthusiasm, less resentment, more responsibility, less prevarication, more ability, less mistakes, more care, less carelessness, more care and less selfishness" are advocated among employees, and a good working atmosphere and attitude are advocated. For example, carry out "excellent employees" appraisal, set an example among employees, encourage advanced and pursue Excellence. This series of activities not only promoted the operation and management of the typhoon shelter, but also improved the quality and image of the enterprise from the perspective of corporate culture and enterprise spirit.

Social chapter: As a brand, "Typhoon Shelter" attaches great importance to the social image of the brand. It not only abides by laws and regulations, pays taxes according to law, legally employs people, and insists on honesty, but also seriously thinks about returning and serving the society. For example, actively provide laid-off workers with re-employment opportunities, arrange jobs for disabled people in the region, and provide jobs for the society. Therefore, it was awarded "Shanghai Advanced Private Enterprise in Employment and Social Security" by Shanghai Labor and Social Security Bureau and Shanghai Federation of Industry and Commerce. For example, actively care about community and social work, respect the elderly every Mid-Autumn Festival: send moon cakes and longevity noodles to the elderly in the community; Subsidize students with difficulties in society to study, subsidize people who have lost their jobs in society to help them teach, donate money to Jiangxi Hope Primary School, and donate money to the regional Red Cross during the SARS period. Strive to make the brand "typhoon shelter" have richer social connotation.

Health statement

Start at the source. The typhoon shelter has its own vegetable base, which is planted and picked in strict accordance with green standards. Cooperate with the group purchasing system to ensure the safety, purity and quality of raw materials.

It lies in product processing. The typhoon shelter has standardized food processing plants, standardized processing, cold chain and logistics distribution, and strict quality inspection and safety to ensure that products are fresh, standard and qualified.

It is a top production team. The typhoon shelter has an experienced team of R&D and chefs, focusing on discovering delicious food, constantly pursuing perfection, ensuring nutrition and health, and restoring natural delicacies.

Conclusion: "Typhoon Shelter" has forged into its own excellent brand with its unique cuisine and originality in operation, as well as the comprehensive blending of many elements such as honest service, strict management, corporate culture and social image. Fried Rice with Pineapple Seafood, Pure Wonton, Shrimp Roll, Pigeon, Barbecued Pork Crisp, Barbecued Rice, Shrimp Roll, Pineapple Bag, Chicken Feet, Clay Pot Rice, Xuemeiniang, Special Barbecued Pork, Roasted Oyster, Dry Fried Beef River, Braised Shrimp Ball with Pineapple, Barbecued Rice with Yaozhu, Braised Flammulina velutipes with Oysters, Wonton Noodles and Gluttonous Bullfrog.