Don't underestimate this placement skill when placing the hastily pushed dishes near the aisle. When customers pass through the aisle, they will definitely observe the dishes ordered by others. When customers find that some dishes are' must be ordered on the table', they will definitely be interested.

In a word, customers are asked to apply for a membership card, and customers often feel that they have met with a big bluff. However, if customers feel the benefits and cheapness brought by membership, they will consider getting a card. On the contrary, employees will tell customers when they check out: "Sir/Madam, your original consumption price is XX yuan, and the membership price is XX yuan." It is this sentence that has made many customers willing to spend money on cards.

Decimal pricing method Decimal points will make customers feel that restaurants are priced after careful accounting, not asking for prices blindly. The auspicious figures on the market give people the impression that they are false prices. If someone sells 38 yuan and you sell it for 36.5 yuan, it's not much cheaper, but customers think it's a good deal.

Ordinary ingredients are sold at a high price. For example, tofu is the same. "Mapo Tofu" is sold at 16 yuan, while "Fried Korean Tofu with Shrimp Skin" is sold in 26 yuan, a whole difference of 11 yuan! In fact, the raw materials used in the two dishes are the same, and the cost is not so different.

There is a dish named "Three Fresh Steamed Eggs", which is a veritable "baby dish". The price on the menu is 23 yuan, and next to the menu, there is a sentence that the baby version is free. In fact, the dish of steamed eggs is generally not ordered. It was originally prepared for parents with children. Many mothers will encounter this problem. When taking their babies to dinner, they find that there are no dishes suitable for their children.