1. Plain text
1. 1. Generally, the promotion soft text of pure text belongs to active soft text. This kind of soft text completely relies on words to recommend the content, time and place of brands or activities to readers. Let's enjoy a classic promotion soft article.
For example, in a word, so-and-so self-publishing platform for soft articles gives a big gift, and 3.8 yuan sends 100 articles! ! !
Rich life, excellent experience. Committed to being the best antique brick and the most thoughtful tile in the industry, and creating the most thoughtful and fashionable space for customers is the unchanging concept of XX ceramics. 20 1 1 year, the brand of XX ceramics developed rapidly, entered the venues of the World Expo and the Asian Games, and won the top 500 Chinese brands. In order to meet the deeper needs of more consumers and thank them for their trust, on the occasion of the 6 1 anniversary of the founding of People's Republic of China (PRC), XX Ceramics will promote the best and best-selling products and give back to consumers.
1.2, spike the price of shocking heartbeat.
XX Amoy official website will open an online promotion service area, which will be sold directly to consumers nationwide through "zero channel" manufacturers, and kill bricks and other best-selling products on the venues of the World Expo and the Asian Games, and reward hundreds of millions. There is no threshold for all offers, and you can enjoy real offers and quality services with simple operation. The spike time is from September 2 1 day to June 1 day, and consumers can find and seize the spike opportunity by constantly refreshing the webpage. After the second kill is successful, you will receive an official confirmation message from XX Amoy to cash the product at the specified time. In order to meet the crazy spike of hundreds of millions of consumers, XX Amoy specially provides ten servers to wait for the spike!
1.3, buy ten big spaces and get ten big spaces for free.
To celebrate the 6 1 anniversary of the founding of People's Republic of China (PRC), XX Pottery presented a gift to the motherland and grandly launched: Ten new product spaces, namely, Antique III, Ganoderma lucidum, Transcendental Realm, Flowing Gold and Colorful, Santa Ana Stone, Tiansu, Yutiancheng, Pastoral, Yan Sen Imperial Products and stunning stone. You can add 6 10 yuan for every ten parking spaces you buy.
1.4, enjoy the cash back card with discount.
Buy three products and get one free. XX tiles are selected for the venues of the World Expo and the Asian Games, and all products selected for the World Expo and the Asian Games are sold at half price. In addition, during the period from September 4th to June 7th of 10, when you go to the store to snap up XX ceramic cashback cards, you can enjoy all the benefits of the promotion activities, and you can also enjoy the corresponding discounts of cashback cards. You can get more when you buy more, and the return is unique!
Analysis:
The activity soft article grasps the holiday atmosphere, launches the spike activity, clearly and intuitively highlights the main content and promotion of the activity, so that readers can quickly understand the content and promotion of the activity. As long as it meets the needs of readers, it will certainly arouse readers' interest and desire to buy.
Through the above cases, we can sum up the following methods of writing and promoting soft articles.
(1) Enterprises can seize the festive atmosphere to launch promotional soft articles, but before promoting promotional soft articles, they should plan activities in a hurry to make soft articles play a role in fueling the situation.
(2) When choosing the activity content, the enterprise should determine the theme of the soft article according to the activity content. The general theme can be comprehensively extracted from the festival name and activity content, and can be directly used as the title to guide the full text after extraction.
(3) When writing propaganda soft articles, enterprises should make clear the general structure of the whole article, so as to make the soft articles coherent, and the propaganda soft articles can mainly highlight three parts, as shown in figure 1-4.
(4) Don't create and promote soft articles without planning, which is easy to be stereotyped, without style and easily ignored by readers. If the brand awareness is not high, you need to write creative copy. If the brand is well-known, you need to make more efforts in promotion, and the style of soft text should be innovative.
(5) Before writing promotional soft articles, enterprises should first select customer groups and write and put promotional soft articles according to customers' needs, hobbies and habits.
(6) To avoid false propaganda, we must write propaganda soft articles realistically.
2. Promote labels+pictures
The promotional soft text of "promotional label+picture" refers to the combination of some promotional labels such as "out of stock three times a day, manufacturers are in a hurry", "all-in-one postage" and "limited purchase during the Spring Festival" on the pictures of goods or activities. Such soft articles can urge consumers to buy through many factors such as "comparison psychology" and "influence effect". Let's enjoy a few publicity labels+pictures.
Analysis:
The promotion soft text of "promotion label+picture" arouses readers' interest by using the promotion strength and the visual effect of the picture. After seeing attractive promotional pictures, readers will not refuse to buy such products if the promotion is strong enough.
Whether it is the plain text or the soft text of "promoting labels and pictures", we should pay attention to the following points.
Promotion information must be true.
You can be creative.
The promotion of soft articles must make readers feel "value-added" and "cost-effective", and appropriately increase some time limits to make readers who need to buy products feel a sense of urgency.