I have seen a very good one, and it takes about the same time to bring the goods. People can earn tens of thousands of dollars a month now. She studies new media operation, and her circle of friends is always full of 5000 people. She also has all-round ability, and her circle of friends is very eye-catching.
By the way, how to build a circle of friends? Share with you the experience I have learned from others.
For example, if you are a nutritionist and want to bring nutritious and healthy food, is it useful to know that you are a nutritionist? I am also a health manager. Why is it useless? Because it is not enough to have a major. If you can't express it, there are only a few people who may appreciate us.
Therefore, how to turn what you think, what you express and what customers think into the same thing requires you to have good expressive ability.
The forms of expression ability are: face-to-face communication, text communication and video.
How to transfer text?
A circle of friends is your window to the outside world. This window can not only enhance the brand, but also bring a steady stream of customers.
The ultimate goal of the circle of friends copy trading system is to build your personal brand and trade in the process of building it.
So the whole system revolves around two parts, the first part is layout, and the second part is writing.
The layout is divided into professional circle and life circle.
Professional circle is mainly used to tap customer needs and guide customers to take the initiative to place orders.
The life circle mainly shows itself 360 degrees and gains the trust of customers.
The professional circle is divided into three sections, namely, the hard and wide section, the consultation/payment chart and the feedback of successful cases.
(A) the first plate
Hard and wide information is our common poster and product picture. Many people hate advertisements. When they see posters and products, they don't even bother to read the copy.
Then why do we put hard and wide content in the hair band?
Because hard and wide information is also for screening people, usually hard and wide information will introduce your product introduction, refund policy, price, service period, refund policy and so on.
These are actually what potential customers are very concerned about and want to know, especially the price.
For example, if you put the price in your hair circle, when the customer comes to you, she already has a bottom in mind, and she knows the approximate budget. Naturally, people with low budgets will not come to you.
It's simple. You can put hard and wide information in life scenes, in cases where customers come to consult you, or give you screenshots of payment and customer feedback.
(2) The second largest plate
Screenshot of customer consultation and payment
Every customer who comes to consult you, whether it is a deal or not, comes with pain points.
Moreover, his pain point must not be his pain point alone, but the pain point of a group of people.
So you should spread all the pain points of these consultants to your circle of friends in the copy, which is called spreading pain points network.
The wider you spread the pain point network, the more potential customers you will have.
A copy, just write the pain point, hit it with one blow.
You asked the pain point. When customers come to consult you, don't ask what you answer. You should ask the customer more questions and ask her pain points, so that you will have the material to write the copy, instead of fabricating the pain points out of thin air.
You can use other people's brains. Try not to use your own
Here are several channels to find:
Collect at least 20-50 pain points of the product or service you are aiming at.
Why write this pain point?
Just let other people with the same pain point see it and tell them that you see this person with the same problem as yours, and he has come to me. You are just like him, even more serious than his problems. What are you hesitating about? Come on.
Then why put a screenshot of the payment?
In fact, this is herd mentality. You say your products and services are much better, but others generally don't believe you. Your words are groundless.
The same is true between friends. If others see someone paying you every day, she will dispel many doubts and pay you again. She is not the only one who asks you to buy consulting service products.
Pay attention to the small details, the customer pays the screenshot first, and then collects the money (red is more dazzling), and the transfer number is in the middle of your picture.
Speaking of which, I guess you have to ask, so I can't get paid every day. What if the materials are not enough?
One way is to borrow materials from a group or team.
That is, when you write a copy, you don't have to stare at the client and talk to you. Your copy can have nothing to do with the text of the screenshot, but it must have something to do with the pain points behind your customers.
(3) The third largest plate
Successful feedback cases
The success story is very simple, that is, what kind of painful state customers were in before they came to you, and what kind of ideal state they reached after using your products and service guidance.
Life circle, building trust, establishing personal design and personal brand are essential.
The material of the life circle can be written from the perspectives of food, clothing, housing, entertainment and so on. You need to show your beautiful qualities in an all-round way to attract others and trust you.
There are no advertisements and no pain points in the life circle. Only show your life, because the life scene is already ready. After the scene is over, what you want to express at that time is sublimated.
Then finally take a sentence from the whole paragraph as the title, and it will be 0 K.
Steps about copywriting: write the content+ending first, and then write the title.
The first step is to take a piece of material and write whatever you want. After writing, take a look to see if the point of view is focused. A copy only hits one pain point. If you write more pain points, it will be scattered, and there is no point.
The second step is to see what you have written and whether there is a picture. Use the five senses (sight, hearing, smell, taste and touch).
The third step is to see if this copy has any customer pain points. The pain point is the question you ask the customer. So add pain points.
If you write a lot, you can put the pain point in front, because the text of WeChat only displays the first 6 lines, and the rest will be folded.
The second sentence of the first sentence you wrote didn't attract others' attention, and it's useless to write it later, so put the pain point first.
The fourth step is to write the ending after the content is written. In fact, the ending is very simple. Write in two directions, just choose one.
1, if you want to get rid of any painful state, come to me.
Second, if you want to achieve what kind of ideal state, you come to me.
Just like: afraid of getting angry (pain point), drink (instruction) Wang Laoji.
Step five, read it after writing. Be logical. Watch it for yourself twice. Is everything clear?
In vernacular Chinese, if you write a copy and tell the children or parents above grade three after writing it, they will understand the meaning. This copy is good.
Step six, write the title, connect the products and services with the happiness and pain of customers, and seize the attention.
I haven't digested enough. I hope I can make achievements in the field of health collar like this sharing elder in the future!
Insist on doing the right thing and then give it to time.