At present, the scale of short video users continues to grow. The scale of short video users and the average monthly time spent by each user in China increased rapidly from 226.9 million in 20 17 and10/0/hour to 473.6 million and 26.0 hours in 20 18, respectively. By 2023, the number of users and the average monthly time spent by each user of China Short Video Platform are expected to reach 744.4 million and 40.0 hours respectively.
Now short video is in the development stage of self-media, and the current realization mode of short video platform is mainly limited to advertising or cooperation with e-commerce platforms and content creators. In order to make better use of the content of short videos, more innovative monetization models may be adopted as new revenue sources. 20 19 several leading platforms have proved the feasibility of realizing short video content. For example, leading platforms such as Tik Tok and Aauto Quicker are introducing and promoting e-sports monetization in their platforms, which is beneficial to self-media marketing service providers who focus on content monetization. The expected diversification will benefit a large number of business partners in the value chain.
Generally speaking, the popularity of short videos is inseparable from the development of smart phones and 4G networks, which can make short videos occupy fragmented user time in the era of mobile Internet and meet users' needs. The landing of 5G network is to improve the inconvenience caused by poor network in many scenes, improve the overall quality of short video viewing experience, and make short video shooting in many scenes easier, which is undoubtedly very beneficial to the short video industry. Therefore, the future development of short video is very broad.