Telemarketing refers to selling products and promoting the company's business by telephone. Telemarketing requires salespeople to have good speaking ability, clear expression ability and certain product knowledge. As a convenient, fast and economical modern communication tool, telephone is becoming more and more popular. At present, the telephone penetration rate in China has reached over 98%. According to the latest survey, residents' home phone numbers are not only used for general contact with relatives, friends and colleagues, but also for consultation and shopping. 65% residents have used telephone inquiry and consultation services, and 20% residents have used telephone to make appointments and shop. Modern life pursues fast pace and high efficiency, and telemarketing, as a new fashion, is entering thousands of households. Seven weapons of telemarketing 1, accurate customer orientation 2, comprehensive enterprise information 3, keen judgment 4, flexible questioning form 5, polite way to get rid of 6, accurate personality judgment 7, reasonable reason for visiting. By analyzing the above definitions, people can find that "telephone", "sales promotion", "trust relationship", "understanding and mining", "demand" and "process" are key words. First of all, people can clearly realize that telemarketing is mainly conducted by telephone, not face to face, which is the biggest difference between telemarketers and other salespeople. In contrast, he is a marketer, who mainly visits customers face to face to get orders. Secondly, the telemarketing process that people emphasize is actually the process of establishing trust relationship with customers by telephone. The foundation of any business depends on the mutual trust established by both parties. People often say that he only does business with people he knows, likes and trusts, so trust is the basis of telemarketing. Finally, there is an important concept: customer demand. There are two kinds of customer needs: personal needs and business needs, which requires people to successfully complete sales on the phone, and requires telemarketers to grasp not only the business needs of customers, but also the personal needs of customers (in telemarketing, personal needs are often reflected in emotional needs). Understand the needs of customers and meet their needs.