(1) Influencing factors on the hot pot market:

1. The influence of economic development on hot pot includes the increase of consumers' demand for hot pot, the structural contradiction of existing hot pot restaurants of various grades, the great promotion of social development and national policies and measures for the development of catering industry, the change of objective environment and the stability of consumption.

2. The influence of traditional factors on hot pot includes its historicity, universality, culture and uniqueness.

3. The influence of the surrounding environment on hot pot, including the policy environment, such as the public security situation in the starting place and the efficiency of the functional part; Basic measures, such as road traffic, parking location, water and electricity supply, communication network, procurement channels, consumer groups, finance, health, labor and other supporting measures closely related to business; Preferential measures, such as tax, various fees, housing costs, talent introduction and other aspects of whether there are preferential policies.

1. Analysis of clients:

(1). Occupation characteristics of consumers: ordinary students, migrant workers and ordinary wage earners have different consumption habits and grades from senior white-collar workers and public servants;

(2) The age characteristics of consumers: for example, the elderly prefer plain style, while the young prefer heavy and thick style, etc.

(3) Gender characteristics of consumers: Women and men often have certain differences in pot products, taste and dish types of hot pot;

(4) Regional and ethnic characteristics of consumers: People from different regions and ethnic groups have different requirements for hot pot products, which should be differentiated.

Of course, many chafing dishes have been improved and innovated, which are suitable for most people's tastes and have the characteristics of * * *. But the analysis of consumers is essential.

positioning of the hot pot market

(1) The analysis of the positioning of the hot pot market has different scales:

1. According to grades: high, medium and low, or luxury stores, flavor stores, mass stores, self-service stores, etc.

2. According to functions: special hot pot, fast food hot pot, small hot pot, nourishing hot pot, etc.

3. According to the source: Sichuan hotpot, Mongolian hotpot, palace hotpot, old hotpot, etc.

4. According to the operation, it is divided into brand hot pot, restaurant hot pot, buffet hot pot, hot pot bar and so on.

before opening a store, you should choose your own business varieties according to these standards and combined with your own characteristics.

(2) Price positioning is one of the important factors that affect business. After other premises are mature, price is the decisive factor:

1. Proper balance: At the beginning of business, customers are greeted with high-quality hot pot, high-level service and lower price. It can quickly win customers, establish an image, open up the situation and realize normal operation.

2, high knot is just: high starting point and high benefit. Attract high-level customers with high-quality hot pot, high-grade environment, high-grade decoration and high-level service. The risk is big, the profit is also big, and the income is also great after entering a virtuous cycle.

3. Brand monopoly method: unique pot products, unique formula and patented hot pot products can be used to operate hot pot at higher prices, but the flavor characteristics of the varieties should remain unchanged.

4. popular method: popular hot pot varieties and popular prices are supplied at low prices, with small profits but quick turnover as the mainstay.