Main location: Champs Island Western Restaurant (hotel sixth floor)

Secondary location: guest rooms

V. Activity Methods

1, through the romantic scene decoration, for consumers to create a cozy, charming love temple;

2, placing "Valentine's message card" for couples to write love vows on it

3, the guest room set up "pink couple suite", cleverly arranged, and give roses, chocolates, champagne

Six, atmosphere

1, the periphery of a truss for publicity and advertising

2, the lobby electronic screen, LED screen scrolling about the content of the event

3, the first floor, the sixth floor, each put a small display

4, the sixth floor dining room, each table set up a candlestick, a rose

5, the entire dining room with white tablecloths, White chairs, plums, Shaman decorate the entire restaurant

6, the bar set a bunch of flowers (lilies, calla lilies)

7, the entrance to the Western-style restaurant to build an arch flower column

8, colorful lamps and Shaman set up the scene with pink balloons

9, the scene of the photographer (Polaroid 20 yuan / Zhang)

10, the dining table set up a champagne tower

seven, advertising methods

1, leaflets: 1000 (guest rooms, the business mouth)

2, SMS release: 1300 yuan (20,000)

3, the internal advertisement release: (electronic screen, Saming) TV station subtitles scrolling frequency, including spray painting)

4, advertising text:

A, heavenly good fortune, love Tianyuan. (Ad words)

B, spring letter bloom, rose blossom, love comes, your story begins; Valentine's Day is here, in Tianyuan Hotel to prepare a cherished gift, and then tenderly carry your she or he, just in this romantic day began to meet. (SMS)

Eight, the activities of the arrangement

1, Marketing Department: May 20 before the launch of the campaign ads

2, other departments May 20 before the marketing plan, the development of Valentine's Day activities in accordance with the rules

3, the restaurant guest rooms in the May 20 to do a good job of creating the atmosphere of Valentine's Day

3, the restaurant guest rooms in the May 20 to do a good job of creating the atmosphere of Valentine's Day

4, Engineering Department: Combined with the activity plan, do a good job with light, electricity work arrangements and the production of special props.

I. Activity theme:

"Through the Valentine's night, meet more beautiful you"

1. For the 20-40 years old single customers, to "suddenly meet you, meet more beautiful you" as the theme, held a Valentine's Day The theme of the Valentine's Day party is "Suddenly meet you, meet a more beautiful you". With the gimmick of "perfect encounters, expanding the circle of friends, looking for a partner", it will satisfy the dating needs of the single group while attracting more target groups with the unique environment and creative highlights of the event, and drive the sales of the restaurant.

2. For couples aged 20-40, the Valentine's Day couples party was held under the theme of "Romantic Memories of the Year". With the wedding day commemorative and love day commemorative needs as an opportunity to attract the target group of ` to store.

II. Dissemination planning

5.15-5.20 pre-event promotional posters distributed, the region set in office buildings, shopping malls, downtown mainly target groups of 20-40 years old.

5.20 Valentine's Day NP advertising campaign to create momentum.

5.20 activities during the consumer vouchers issued

III. Activity time:

5.20

IV. Activity content

Valentine's Day themed activities as the main line, the previous coupon benefit promotions as a supplement, held a three-day "through the Valentine's Day night, looking for more beautiful you" theme marketing activities, for the day of the 2.20, the organization of the "Suddenly met you! The "Suddenly I met you" singles dating party and the "Romantic Year of Recollection" couples dating party were held on February 20, 2012, with the support of the promotion of the "Valentine's Day Night" theme marketing activities.

20-40 years old single group - "through the Valentine's Day night, suddenly met you" large singles dating party:

All single people can participate in the city's large singles dating party held by XX Western Restaurant on 2.20, with high quality dating objects, and the city's large singles dating party.

Anyone who makes friends on the day of the event can enjoy a 50% discount on food and beverage. (Specific discounts are determined by the restaurant depending on the situation)

Couples aged 20-40 years old, couples group - "through the Valentine's Day night, romantic reminiscent of the year" couples theme party:

As long as you have a partner next to you, you can participate in 2.20 XX restaurant couples theme party, where couples, couples in the Valentine's Day day to the Western restaurant consumption, can get food and beverage 50% discount, where 2.20 for the anniversary of the customer, as long as you dare to tell your romantic love story, you can enjoy the Western restaurant to provide a free couples set meal.

V. Site atmosphere to create

A, the restaurant peripheral layout

①, Valentine's Day magpie bridge modeling arrangement to add cultural characteristics of the restaurant atmosphere

In the entrance to the Western-style restaurant creative design of a large Valentine's Day magpie bridge doorway, borrowing the traditional Valentine's Day Xiangqiao will be the cultural custom of the Western-style restaurant to add the humanistic style and the uniqueness of the holiday. In order to attract the attention of consumers, and invited the local well-known photography organizations to join, for each store consumers to leave the most beautiful Valentine's Day figure.

②, ancient publicity columns → point out the theme of the event

Abandon the traditional Chinese columns, according to the Valentine's Day marketing theme of the creative design of ancient publicity columns, and paste "through the Valentine's Day night to meet the more beautiful you," the theme of the event slogan, to play a promotional role in the activities and atmosphere.

B, the hall environment atmosphere

①, Valentine's Day Chinese lanterns

In the hall of the Western-style restaurant and the main aisle set Chinese lanterns, adding humanistic tone in the hall.

②, modeling promotional banner layout

In accordance with the Valentine's Day marketing theme of unified design of promotional banner images and content, and creative modeling of the orderly layout, for the activities of publicity and atmosphere building.

③, photo photo pick-up desk modeling layout

According to the actual site set up photo photo pick-up desk (initially set as the front desk), the event theme modeling layout, such as sign-in board, modeling veil, X-racks, and so on.

④, partition stage modeling layout

According to the actual restaurant venue for partition planning design, stage creative modeling design, layout.

⑤, light and shadow art equipment layout

According to the actual restaurant site layout of the day of the event required lighting equipment, light and shadow show equipment.

VI. Valentine's Day singles area on the day of the activity arrangements and processes

(singles area)

Valentine's Day night beautiful photo - invited the local well-known photography organizations to join, in the Western restaurant entrance to the magpie bridge modeling doorway, photography and photo. One as a Valentine's Day activity admission can quickly gather popularity, create publicity topics; the second photo taken with the restaurant's unique information, can be used as an effective carrier of word-of-mouth publicity between the target consumer groups.

Enjoy the special cultural feast - in the Valentine's Day theme of the day, the insertion of the restaurant culture and integration of cultural performances, and quickly increase the enthusiasm of the participants in the activities.

14-minute romantic heartbeat - is the main part of the singles dating party in this area, under the name of "14-minute romantic heartbeat", with the dim lighting of the restaurant as a backdrop, all the customers present have 14 minutes to "find a partner time". "This session is full of surprises, challenges and fun.

Valentine's Day night perfect encounter - the event 15 minutes of melodious music performance, for the whole event to set the mood.

17:30-18:30 (the specific time schedule can be adjusted according to the actual situation of the local community) by the Western-style restaurant to guide customers to enter the restaurant entrance magpie bridge modeling by professional photography agencies for each customer to take pictures, in order to quickly gather popularity.