Location strategy for opening a hot pot restaurant

China, a gourmet country, has developed catering and endless potential. The catering industry contains many business opportunities, which is very popular among entrepreneurs. Hot pot is a major category of Chongqing hot pot in the catering industry, so entrepreneurs are very excited about Chongqing hot pot restaurant. So how to choose the address of a hot pot restaurant? The following is the location strategy for opening a hot pot restaurant. Let's take a look.

Location of hot pot restaurant:

1. Regional factors of hot pot restaurant location:

Before location selection, an area convenient for operation and development must be selected, which is the premise of location selection. When selecting the site, we should consider the level of economic development, the influence of culture and education, the market competition, the characteristics of the planned location, and whether the software and hardware environment are superior or not.

2. The principle of hot pot restaurant location:

Determine the service target. It is necessary to determine the corresponding facilities and equipment according to the location of the hot pot restaurant, and then select its own business grade to determine the variety of hot pot;

second, we should implement the principle of proximity. In other words, it is necessary to have convenient transportation, convenient communication and easy access. Located in or close to commercial areas, economic areas, cultural areas, development zones, etc., the roads are smooth and customers are easy to "get close";

thirdly, the environment should be in place. The external environment should form a climate, and other restaurants in hot pot restaurants should be mixed, such as "one restaurant street" and "hot pot city". At the same time, they should advocate their own comprehensive support and the combination of diversified operations to form economies of scale;

fourth, we should scientifically predict the profit. Before and during the opening of the business, we should combine various factors, analyze the gross profit and profit in a certain period, and predict the profit and benefit.

in addition, you can also judge the choice of store location by experience.

3. Location and layout of hot pot restaurant:

After determining the location principle, the following points should be combined in the implementation: choose the place where commercial outlets are concentrated, the place where people gather, the place with convenient transportation, the specific location, the gathering place of peers and special ports.

the following ideas should also be considered in the layout: diffusion, aggregation, competition and multi-industry coordination.

expanding the entrepreneurial project of opening a hot pot restaurant

Hot pot is everyone's favorite. Whether southerners or northerners, it is a good time to eat hot pot in cold winter, especially in snowy days. It is a great thing in life to have three or five friends to eat hot pot together. Therefore, for friends who want to start a business in winter, opening a hot pot restaurant is your best choice.

first, the taste of hot pot is better than that of Chinese food.

High-level hot pot is bound to highlight its bright red color, spicy taste, pleasant flavor, long fragrance, thick taste and endless aftertaste. It is difficult to do all this at the same time in Chinese dishes, that is to say, the taste stimulation of hot pot far exceeds that of Chinese food, and people's taste is getting bigger and bigger, especially the stimulation and novelty of young and middle-aged people are their favorite, which is precisely the main force of catering industry consumption.

second, it's best to drink and chat when eating in a novel way.

Eating hot pot is very participatory, everyone has interaction, and everyone is not shy. Eating hot pot is not cold, lively and casual from beginning to end. At the same time, the dishes are very rich, and three people can order a dozen dishes, but Chinese food is not. All this Chinese food is impossible.

third, affordable mass consumption.

The consumption of hot pot is lower than that of Chinese food. Generally speaking, the consumption of one person who eats skewers is between 11 and 15 yuan, and the consumption of a la carte hot pot is between 21 and 21-31 yuan. Compared with Chinese food, consumption is much lower. And as a treat or a family meal, you don't lose face. In fact, hot pot is a low-consumption and high-quality dining form.

fourth, it turns out that it is not wrong to think of opening a hot pot restaurant first when opening a shop.

It is an indisputable fact that there are more hot pot restaurants than Chinese food restaurants in Chongqing, but it was the opposite fifteen years ago. It is also an indisputable fact that hot pot is developing rapidly in other provinces in China. Throughout the country, the catering industry has become bigger and stronger, and the shortest time spent is the hot pot industry, such as Tan Fish Head, Little Swan, Little Sheep and so on. The hot pot industry is the most explosive and rich.

5. Don't think that hot pot is influenced by seasons and has a single variety.

At present, there are various flavors of hot pot, such as spicy, sour, fragrant, light, lit, unlit, soup, soup-free, braised dishes and snacks, etc. It depends on how investors position themselves. At present, most of the numerous hot pot products are actually evolved from Chinese food. As long as we change the containers, it is a special Chinese food.

6. The work in hot pot restaurants is less complicated than that in Chinese food.

It is superior to Chinese food in terms of time, workload and technological process. So it is the best second career choice for office workers.

In the management of hot pot, there are also the following tips:

First, create a soup head with a unique taste

Based on the most basic original soup head, try to find all kinds of suitable raw materials to blend in, and constantly try to create a soup head with a new taste suitable for the bottom of the pot, thus widening the gap with competitors.

second, find special ingredients

on the premise of understanding the characteristics of all the existing soup heads, find and introduce special ingredients suitable for these soup heads, and create differences that are not found among the same industry.

Third, plan flexible marketing strategies for the off-season

The peak season of hot pot is in winter and summer, and the off-season is in the alternating period of March, April, June and September. As long as the manufacturer can plan interesting marketing activities in the off-season and package the goods into a goal that can attract everyone's attention, it will not only continue the excellent operation in the peak season, but also take a big step ahead of the industry in the off-season.

Fourth, perfect service

The service process of hot pot industry takes 1 to 2 times longer than that of ordinary restaurants. In contrast, perfect service is particularly important. ;