Smart tourism means using the new generation of information network technology and equipment to fully, accurately and timely perceive and use all kinds of tourism information, so as to realize the intelligence of tourism service, tourism management, tourism marketing and tourism experience, and promote the transformation and upgrading of tourism format to comprehensive and integrated.
at present, the intelligent construction of scenic spots mostly adopts the construction system of "two centers and six platforms" to realize intelligent tourism (the scenic spots choose suitable systems according to their actual needs).
The "two centers" refer to the big data center of cultural tourism, the industrial monitoring and emergency command center, and the "six platforms" refer to the mobile management platform, the smart scenic spot management platform, the smart cultural tourism service platform, the smart cultural tourism marketing platform, the smart scenic spot e-commerce service platform and the smart cultural tourism industry promotion platform. Some scenic spots will also add smart application devices to enhance the tourist experience, such as VR and smart wearable devices.
relying on the global digital map of cultural tourism, Wenlv Big Data Center provides scenic spots with detailed global cultural tourism resource data, industrial operation data, real-time monitoring videos of scenic spots, multi-dimensional portraits of tourists and other information, and connects with the "National Smart Tourism Service Platform" to obtain timely tourist evaluation, traffic conditions in and around Baoding scenic spots and real-time complaint information, which can improve the intelligent supervision ability and digital decision-making ability of scenic spots.
the industrial monitoring and emergency command center can see all the conditions of the scenic spot through the digital map of the scenic spot, and integrate the functions of data, monitoring, control, maintenance and management to realize real-time control and management of the whole scenic spot. On the map, the grid, environment, ecology, facilities, population, departments and other business information involved in the community are displayed centrally to achieve business collaboration; And docking with the construction command center, when an emergency occurs, the emergency command and dispatch system forms a final disposal plan for the emergency according to the relevant plans and knowledge base, organizes relevant personnel and materials, cooperates with relevant departments according to the emergency disposal force and emergency resource distribution provided by the platform, coordinates the rapid deployment and implementation of all units, and actively carries out emergency treatment and related disposal work.
The mobile management platform allows leaders to keep track of travel trends through a mobile phone. And through the data analysis results, immediately make the next work plan.
the intelligent scenic spot management platform integrates the monitoring and management of scenic spot data, and can analyze the passenger flow data, tourists' portraits, public opinion monitoring of the whole network and so on in real time.
the smart travel service platform provides electronic self-help tour guide and one-stop service help for tourists, and realizes one-click complaint/complaint handling and feedback, so as to meet the demand of tourists for "one mobile phone to visit scenic spots".
the smart travel marketing platform builds an all-media marketing matrix by building media accounts such as official website, WeChat WeChat official account, Yiyiyou (APP/ applet), Tik Tok, Weibo, etc., and provides tourists with all possible travel information before, during and after the tour. Meet the needs of tourists and display the image of tourist destinations, and provide all-round accurate information services such as scenic spots, tourism information, government announcements, scenic spots, travel notes, events, and characteristic scenic spots.
the e-commerce platform of smart scenic spots realizes the inquiry and purchase of tickets, package tickets, hotels, special ropeway tickets, transportation, commodities, lines and other products through the SaaS-based overall architecture.
analyze the development of the local or surrounding cultural tourism industry through the customs clearance of the smart cultural tourism industry promotion platform, and build an investment and financing platform to further promote the development of the cultural tourism industry.