The factors to be considered in the location selection of hot pot Castroni are:

1, people flow

You must choose a crowded place to open a shop, and hot pot Castroni is no exception. After all, there is a large flow of people, and there may be more passengers entering the store. Such as densely populated areas, residential areas near subway stations, office areas, industrial parks, etc. The flow of people is relatively large, but shops that open hot pot ingredients generally do not choose office areas and industrial parks, because most people will buy household items near their homes instead of buying hot pot ingredients in the work area and taking them home with big bags.

2. Population distribution

The target customers of hot pot Castroni are mainly the post-80s and post-90s groups, not the middle-aged and elderly groups with weak gastrointestinal tolerance, so we should pay attention to the areas where young people are the majority when choosing.

Step 3 expose

Compared with the second floor, the shops facing the street have higher exposure, but even the shops on the first floor will have different exposure, so we should pay attention to a comprehensive investigation when selecting the site.

4. The structure of the surrounding shops

Hot pot food supermarket belongs to the category of fresh supermarket, attracting customers who are willing to go home to cook. If a street is full of hot pot restaurants, string shops, griddle shops and barbecue shops, and there are no fresh supermarkets and convenience stores, then most people who walk this street will eat out at that time and will not patronize hot pot Castroni. When opening hot pot Castroni, try to choose the side or street where there are many fresh supermarkets, fruit supermarkets and daily necessities convenience stores.

Expansion: Where should the hot pot ingredient franchise store be opened?

Considering the location conditions of hot pot Castroni, the addresses suitable for opening hot pot food franchise stores mainly include:

1, near a large community

The owner of hot pot ingredients serves the family and prepares for the daily diet of some families, so it is a good choice to open a hot pot Castroni on the street. If there are families in the community who want to eat hot pot at home, they will naturally choose hot pot Castroni for consumption.

2. Near the vegetable market

To open a hot pot food supermarket, you can also locate the store in the vegetable market, because many hot pot foods can actually be bought in the vegetable market, so some people who come to the vegetable market may be potential customers of our store.

Expansion: Can the hot pot food supermarket be opened near the big supermarket?

Opening a hot pot Castroni near a big supermarket has certain advantages, that is, some people entering the supermarket are potential customers who buy hot pot ingredients, which can attract this group.

However, there is also a disadvantage in opening near a big supermarket, that is, there will be certain competitive pressure, and the hot pot ingredients in the supermarket may be cheaper. In contrast, people are more willing to go to supermarkets, and even compare hot pot food supermarkets, which will affect the sales of stores.

To sum up, whether to open a hot pot food supermarket near a big supermarket depends mainly on your own comprehensive consideration. If you have confidence in the quality and price of your own cooking and the rent is appropriate, it is ok to open it near the supermarket.

Today's sharing is over. I hope I can help you.