The "self-selected weighing" program is a way for consumers to choose what they want to eat according to their individual needs. In fact, the consumer in accordance with individual needs to choose food, adhering to the principle of "eat as much as clip as much", not only to save food, but also special savings. This model compared to the traditional Chinese fast food, more popular with consumers, not only to take the meal convenient, all the dishes by the consumer to pick up, and to avoid waiting in line time, in a variety of styles of dishes, to choose their own preferred types, but also to avoid the phenomenon of waste. Overall, self-selected weighing is really the antidote to the Chinese fast food industry.

Of course, this self-selected weighing model is not just beginning to become popular, in fact, as early as 2017, the little girl in the family has created a new model of on-site frying, self-selected weighing. Due to the novelty of the model, business is exceptionally hot, attracting caterers from all over the country to imitate and learn. Since then, in Shenzhen, Beijing, Guangzhou and other places set off a wave of self-selected weighing, rice boy, Li Li now fried, Mr. Rice and other self-selected weighing brand is also at this time into the market. The emergence of the new model, the high degree of consumer enthusiasm, but also let the traditional Chinese fast food brands see a new hope.

Taking a look at the major takeout APP, many consumers have better overall reviews of the self-selected weighing stores, such as ? Clean and hygienic? The company's website is a good place to find out more about the company's products and services. More categories? ,? good taste ? And the food is good. Convenient and no waiting? etc., it can also be seen, to this day, the mode of self-selected weighing is still highly recognized by the majority of consumers. Of course, not all of the self-selected weighing brand can stand out in the fast food track, there are many brands dark exit declared a failure. Ultimately, it is a poor operating model, small volume, the brand did not form an impact.

In the future, it is clear that the self-selected weighing model will not be eliminated by the market, has great potential. But on this road how to be able to walk well, walk steadily, out of the cost-effective, but also need to be more consideration of the major brands, more to study the product mix.