Today's market economy, I'm afraid no one will object to the "consumer is always right" this truth, because a considerable portion of consumer behavior belongs to rational consumption, rather than impulsive consumption, so their status is also improving day by day, in some areas of China, some industries, and even appeared in the "Kneeling service" and other such phenomena occur, the consumer tends to God-like embrace, more or less can also prove that the modern economic system under the businessmen have a little sad and helpless.
Remember a philosopher once said, "all changes from the heart", yes, all the major events in history, none from the depths of the human heart, so the consumer's consumer psychology, the far-reaching impact of the development of the market economy is becoming increasingly important, then how to grasp this psychology, and make it for the market to build services How to grasp this psychology, and make it serve the market construction?
One essential market research.
Some companies talk about market research, they shook their heads, they think it is a waste of money to collect some dispensable information, with their experience is enough, why should people hurt money? Have this part of the money is not as good as a direct return to the consumer to the real. Indeed, market research can not bring 100 percent of the information, but enterprises in the market management process of analysis, planning, implementation and control of every aspect of the need for information, the need for consumer psychology about the latest state of the competitors, etc., feedback and corresponding processing, followed by the consumer's own situation, such as consumers of a product brand image concept, price level, and related services, etc. The understanding of information is also very important. And all of this information to capture the consumer's psychology of consumption, are exceptionally important.
Two perfect after-sales service.
Many companies believe that once the consumer and the completion of the consumer behavior between the enterprise, the enterprise has completed the sale, and the eyes will turn to the next consumer, in fact, not, when the end of a consumer behavior, often depending on the quality of the product and after-sales service and so on to consider whether to carry out the second consumption, a child's growth process, drink a brand of milk powder example The perfect after-sales service or not, determines whether the loss of customer base, after all, the relationship between the maintenance of old customers, compared to the development of new customers is relatively easy to say, then perfect after-sales service including those aspects of it?
1. Investigation of product quality.
Consumers in the use of products, may encounter such and such problems, such as quality, functionality, etc., so the quality of the after-sales survey should be the first.
2. Survey of consumer satisfaction.
If the product quality is not a big problem, then the enterprise customer satisfaction survey is very important to enhance the consumer in the consumption of the sense of being valued, will be very positive impact on his consumption of psychology, thus strengthening customer loyalty, the consumer's secondary consumption and word-of-mouth and so on also has a more positive role.
In addition, the consumer's psychology of consumption, and the product's own quality, price, competition, brand and other factors are also inextricably linked, so an effective grasp of the consumer's psychology of consumption, whether it is on the enterprise itself, or the socialist market economy and the construction of a harmonious society, have an irreplaceable role.