Article 1
I. Activity objectives
In order to thank customers for their long-term concern and support and further enhance our market influence, we held the following marketing activities with gratitude, striving to repay customers' trust, enhance customers' value, seek common development with customers and share the achievements created.
Second, the content of the activity
(a) to carry out the theme activities of "there is a big prize in savings, happiness and happiness".
1. Activity target: all deposit customers of the branch.
2. Activity time: July 1, 2065438-1October 3 1, 201x.
3. Activity rules: During the activity, all customers who come to our bank to handle deposits of RMB or more will get lucky draw opportunities. At the end of the activity, 20 lucky customers will get XX goods worth XXXX yuan respectively.
(two) to carry out the theme of "if the loan wins the prize, good luck will come day by day".
1. Activity target: all loan customers of the branch.
2. Activity time: July 1, 2065438-1October 3 1, 201x.
3. Activity rules: During the activity, all customers who handle loan business in this branch are eligible for a lucky draw. At the end of the activity, 20 lucky customers will get XX goods worth XXXX yuan respectively.
(three) to carry out the theme of "using electronic banking to get surprises and gifts"
1. Activity target: all corporate online banking, personal online banking and mobile banking customers of the branch.
2. Activity time: July 1, 2065438-1October 3 1, 201x.
3. Activity rules: During the activity period, first, the corporate online banking customers of the sub-branches use corporate online banking to complete more than 5 accounting transactions, and only when the accumulated amount reaches 6.5438+0 million yuan can they participate in the lucky draw. At the end of the activity, 10 lucky customers were selected, and each customer was given XX goods worth XXXX yuan. 2. Personal online banking customers and mobile banking customers of the sub-branch have completed more than 5 transactions (inclusive) in personal online banking and mobile banking accounts respectively, and each transaction exceeds that of 200 yuan, so they can participate in the lucky draw, and each person can get the following prizes: 20 first prizes (personal online banking and mobile banking users 10), and each person can get XX goods worth XXXX yuan. 500 second prize winners (250 individual online banking users and 250 mobile banking users) were given prepaid cards 100 yuan respectively.
Three. Activity arrangement
After the event, a lucky draw will be held in mid-June at 5438+065438+ 10. The lottery will be notarized by the notary department and randomly selected by the computer. The award-winning information will be announced in the business halls of branches and will go to the designated place *.
Four. Activity description
Within one month after the winners are announced, the customer's designation of the future location * will be regarded as the customer's waiver.
Verb (abbreviation of verb) activity promotion
(1) Posters of this marketing activity are posted in all business outlets of the branch, and the activity information is displayed in a scrolling way through the led screen.
(2) The branch publicizes this marketing activity through TV, newspapers and other media.
(3) All branches and outlets of the branch answer customers' inquiries about this marketing activity.
the second
I. Overall theme of the event
"China bank card May Day gift,' Jin' is happy to come to you!"
Second, the types of cards participating in the activities
Great Wall series credit cards and Bank of China series credit cards.
Third, the activity time
April 30th-May 3rd
Four. Activity content
(1) A gift-"Shopping Lottery in Shopping Mall and Supermarket"
During the activity, you can participate in the lottery of shopping malls and supermarkets if you spend a certain amount in the designated shopping malls and supermarkets.
Wanya Mall Standard: You can participate in the mall lottery when you spend a single sum of money in 500 yuan on the same day. This activity will draw five lucky customers, each of whom will receive a shopping voucher award from 500 yuan Shopping Mall.
Standard of Times Supermarket: You can participate in the lucky draw when you spend a single sum of money in 99 yuan. Each supermarket will draw 50 lucky customers, and each will be rewarded with a supermarket coupon with a value of 100 yuan.
(2) Double gifts-swipe your card to win "gold".
During the activity, if you spend over 3,000 yuan, you can participate in the lucky draw to win "gold" (real estate, automobile, wholesale, medical education, charity and government service transactions do not participate in this activity), and the lucky draw will be held according to the card issuing location. Wujiang Award is set as follows:
Grand prize: 1 winner: 10g gold bar.
I. Purpose of the event
Create a good environment for card use, improve cardholders' awareness of card use, and cultivate citizens' habit of using cards, so that more citizens can enjoy the convenience brought by the new settlement tool of bank cards and facilitate people's lives.
Second, the activity time
20 1X year 65438+February 1 day-20 1X year 65438+February 30.
Third, the organization of activities.
The organizer of this activity provided technical support for Yizheng Bank Card Work Leading Group Office, Jiangsu Yizheng Rural Cooperative Bank, China Industrial and Commercial Bank Yizheng Sub-branch, China Agricultural Bank Yizheng Sub-branch, China Bank Yizheng Sub-branch, China Construction Bank Yizheng Sub-branch, Bank of Communications Yizheng Sub-branch, China CITIC Bank Yizheng Sub-branch, Jiangsu Bank Yizheng Sub-branch, Yizheng Postal Savings Bank, Yangzhou Yintong Company (co-organizer) and China UnionPay Jiangsu Branch.
Fourth, publicize the theme.
UnionPay card is a safe, healthy and fashionable choice.
Verb (abbreviation of verb) activity rules
201x65438+February1-201x65438+February 30th, all UnionPay standard cards with card number "6" in the designated merchants in Yizheng City will have the chance to win prizes. The awards are as follows:
Grand prize 1, South Korea tour (equivalent bonus of 6000 yuan)
30 first prizes, each with 400 yuan equivalent.
90 second prizes, each with an equivalent bonus of 200 yuan.
Third prize 1200, each prize 10 yuan.
Redemption method: the cardholder will take the label marked "Yizheng Bank Card Activity X Award" to the Yizheng Bank Card Management Office (in China People's Bank, Jiefang West Road, Yizheng City 106) to receive the online lottery prize, and consult the telephone number. The redemption date is from the day after winning to February 20, 2065438 1X,1x.
Article
I. Theme of the event: "Golden Autumn Marketing"
With the theme of "Golden Autumn Marketing", this activity aims to express our sincere desire to share our efforts with high school and mass customers and create a better future together, and to spread our business philosophy of focusing on customers and striving to achieve "win-win" between banks and customers. On this basis, banks can refine the main "selling points" of activities into sub-topics according to the characteristics of their own activities.
Two. Activity time: ×××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××
Third, the purpose of the activity:
Taking Mid-Autumn Festival and National Day as the tipping point, focusing on individual high-end customers and cardholders, focusing on consolidating and developing customers, promoting the use of savings cards, and improving the handling fee of express Huitong, we will focus on expanding the shopping, tourism, catering, entertainment markets and related markets, and at the same time expand product coverage to promote the multi-frequency and multi-variety use of customers. Promote the all-round development of personal banking business, at the same time, through the promotion of "Golden Autumn Marketing", establish the brand social image of the Bank, enhance customers' knowledge and feelings about the Bank's three-level personal financial services (service, community service and self-service), improve the distribution efficiency of electronic channels, and effectively improve business performance.
Four. Activity content
Activities mainly include the following contents:
(1) "Happy Delivery of Golden Autumn Marketing Products" promotional gifts.
In order to encourage cardholders to spend by credit card and pay without paper, promote the rapid growth of various business volumes of bank cards and self-service devices, maintain and enhance the competitive advantage of Express Huitong business, and promote the sustained and rapid development of remittance business, the following preferential promotions and gifts are specially carried out:
"Golden Autumn Marketing Self-help Gifts"
() During the activity, any customer who pays the second fee on the self-service equipment in the province with our savings card can exchange a gift worth RMB at the local business outlets with the payment voucher and deposit and withdrawal voucher. First come, first served, until it is delivered. The voucher must be the payment voucher of the same savings card. After the gift exchange, we will take back the payment voucher.
() Customers who sign the payment agreement during the activity can get a gift worth RMB. Send it after signing the contract, one for each household, first come, first served, until it is delivered.
The event gifts are purchased by the bank itself.
"Golden Autumn Marketing Card Celebration Festival"
() During the activity, the annual fee for the card is exempted.
() If the spending by credit card reaches a certain standard, you can go to the designated place of the local CCB to receive the gift of the corresponding standard with the consumption transaction documents and bank cards until the consumption is finished.
Gifts with a value of RMB will be given if the credit card spending reaches RMB (inclusive) or above;
Gifts with a value of RMB will be given if the credit card spending reaches RMB (inclusive) or above;
Gifts with a value of RMB will be given if the credit card spending reaches RMB (inclusive) or above;
Gifts with a value of RMB will be given if the credit card spending reaches RMB (inclusive) or above;
Gifts should fully cater to customers' psychology of holiday leisure shopping. Suggestions for spending less than RMB by credit card include zoo tickets, park tickets, McDonald's around shopping malls and other fast food restaurant packages with elegant dining environment. These are all set by the bank itself.
Banks should actively choose a large shopping mall, high-end hotel, high-end restaurant and other special merchants with large consumption transactions according to the local actual situation, and take the form of on-site gifts to customers who meet the consumption standards that day to enhance the sensational effect of the event.
Since the activity lasts for more than one month, banks should arrange the rhythm of gift delivery reasonably and determine the number of gifts delivered at all levels every day, and the gifts will be delivered on the same day; At the same time, banks should actively give gifts to customers with different cards.
"Golden Autumn Marketing Speed Huitong Discount Release"
During the activity, the remittance fee for express Huitong will be reduced by%.
Two "Happy Delivery of Golden Autumn Marketing Products" outlets, a silver product display and quality service activities.
Take the business outlets as the unit to carry out the "Happy Delivery of Golden Autumn Marketing Products" quality service and the "One Product, One Silver" exhibition activities. These activities mainly include:
. Publicity banners are hung uniformly at business outlets, and posters and leaflets of marketing activities issued by provincial branches (recently issued) are posted and placed to attract customers' attention with novel and rich visual appeal.
Tellers in outlets wear work badges uniformly, which increases the affinity of employees and highlights the warm and cordial service image of our employees.
During the activity, all outlets should set up special publicity desks and be equipped with storage guides, strengthen dynamic publicity, guide customers to use the self-service channels provided by banks to handle ordinary deposit and withdrawal and payment services, and actively do related exchange work.
Actively carry out high-quality service of outlets, improve the service quality of express Huitong and other business counters, strengthen the communication between counter personnel and customers, and effectively enhance the service image of outlets.
Do a good job in providing customers with green channel services, provide preferential services to customers in strict accordance with relevant requirements, and create a good holiday service environment for customers.
(C) "Happy Delivery of Golden Autumn Marketing Products" community activities.
Expand the penetration of community marketing, close community relations, and steadily promote community marketing as planned.
Seize the favorable opportunity of Mid-Autumn Festival and National Day to carry out the community marketing activity of "Happy Delivery of Golden Autumn Marketing Products" and steadily promote the second phase of community marketing. Through the close combination of excellent service, outdoor exhibition, community finance class and community publicity of marketing team, the image of community service will be established in an all-round way, the connection between community financial service outlets and target communities will be strengthened, the feelings between outlets and community customers will be brought closer, and community marketing will be steadily promoted.
Combined with the promotion content, determine the target customers in the community, actively expand the relevant business volume, and effectively improve the business performance of community marketing.
() Actively expand express Huitong business.
Month is the peak time for students to enter school or report for new students. Banks can carry out marketing activities to enjoy remittance discounts with student ID cards or admission notices, attract student customer groups and expand the market business of educational communities. For people with high remittance frequency in cities, such as business people and migrant workers in commercial communities, actively carry out community marketing activities to improve the effectiveness of marketing activities; For large remittance companies with potential and national and trans-regional enterprises with demand for paying wages in different places, banks can conduct one-to-one marketing through public-private linkage, and strive for batch remittance services such as paying wages in different places.
() Effectively promote personal savings deposit business.
The target communities of monthly and monthly personal deposits should be determined as campus communities and wholesale markets, so as to effectively grasp the seasonal characteristics of students paying tuition fees and frequent business contacts and vigorously absorb savings deposits. Seize the business opportunity of the National Day stock market closed, focus on marketing "personal notice deposit", seize the opportunity of freshmen to enter school, and focus on marketing "education savings deposit". In marketing propaganda, we should pay attention to the innovative advantages of our notice deposit assistant and education deposit only twice. During the National Day, banks should make good arrangements. During the activity, banks should arrange special personnel to be on duty to properly handle customer complaints or meet customers' special needs.
() Effectively develop personal car loan business and various personal consumption credit businesses.
During the activity, banks should strengthen the publicity and marketing of automobile consumption credit and personal consumption credit business of our bank in commercial communities such as automobile distribution market, home appliance wholesale market and house decoration market. Strengthen the marketing of high-end customers and promote the cooperation of car purchase service for group customers; At the same time, we will strengthen communication and cooperation with PICC P&C company and automobile dealers, increase the expansion of the group's customer resources, and promote the steady growth of personal automobile loan business.
During the activity, banks should speed up the efficiency of business acceptance and approval, and strive to provide convenient and efficient services to customers on the basis of standardized operation.
(3) "Happy Autumn Delivery of Marketing Products" activity.
Taking this activity as the breakthrough point, through the establishment of the customer return visit system, we can understand the customer's holiday needs, make full use of the service functions of the cooperative units, and provide customers with all-round VIP value-added services; At the same time, we should seize the favorable opportunity that high-end customers have leisure to consider personal or family financial planning during the "October 1" period, and launch personal financial services to high-end customers to further enhance the attractiveness of Ledangjia financial services. main content
During the activity, banks will send holiday cards made by provincial branches to customers by letter or manual delivery, and prepare a certain number of gifts at the same time. Gift bags are uniformly produced and distributed by provincial branches, and gifts are provided by banks.
Cooperate with local high-end cooperative institutions in catering, entertainment and other industries to provide preferential treatment for customers holding our card during the event; Joint airports, stations and other transportation departments provide VIP services to customers.
During the National Day, customers go out more, and banks should ensure the normal business of wealth management centers, wealth management counters and customer-specific windows; At the same time, organize business outlets, personal loan centers and other operating institutions to effectively implement customer green channel services and various preferential services to create a good holiday service environment for customers; In addition, it is necessary to cooperate closely and strictly implement the standard of "roaming service" to ensure that customers of the Head Office receive special services nationwide and realize the brand of Lezhuan.
Four. moving target
Through this series of activities, our personal banking business in 1 month strives to achieve the following objectives:
The number of new customers has exceeded the historical level, the customer structure has been improved, and the quality has been further improved;
The social penetration rate and usage rate of credit cards have been further improved. Compared with the same period of last year and September this year, the transaction volume of credit card consumption in that month increased significantly, and the proportion of peers increased on the basis of September;
The competitive advantage of Express Huitong has been consolidated and improved, which has promoted the sustained and rapid development of the business, and the fee income has increased to the same level in history;
The transaction volume of agency business such as self-service equipment deposit and withdrawal increased by% compared with the same month.
All business indicators were successfully completed.