1) search. Baidu SEM, 360SEM, sogou SEM, Shenma SEM. Baidu SEO.
2) Website navigation. HAO 123 website navigation, 360 website navigation, sogou website navigation, Yaoba website navigation and so on. The mobile terminal has QQ browser, UC browser, Xiaomi browser and so on.
3) Network alliance. Yi Qifa, Lingkete, Baidu Alliance.
4) Portal community. Four portals, local communities and so on.
5) Cross-industry cooperation.
6) Life classification website.
2. APP promotion
1) App Market/App Store
Xiaomi App Store, Baidu Mobile Assistant (including 9 1 Mobile Assistant and Android Market), Huawei App Market, App Store, 360 Mobile Assistant, Meizu App Center, pp Assistant, UC App Store, OPPO Software Store, Machine Front Market, sogou Mobile Assistant, Meizu Store, pea pods, Anzhi Market, Gionee Easy Exchange, Wood Ant, Lenovo Music Store, App Exchange, etc. Other browser application stores can also cooperate, such as QQ browser and so on.
The gameplay here is based on online first, so don't let go of those who can go online. Then use some resources, such as new product launch, launch, activities, volume change and so on. If there is some budget in the middle, it is recommended to do ASO optimization and do some praise.
2)QQ group.
QQ group and WeChat group are gathering places for accurate users. If you do well, you can get a group of seed users.
3)Wap .
Now there are too few channels for app promotion, and the traffic of wap is so large. If there is a fee, you can make good use of it and jump directly to the APP download page. It was really strange that a friend used to pull the list of appstore through this scheme.
4) Change the quantity.
Bit by bit, start from a young age. Use all available resources.
5) Zhihu.
6) community.
Through the prize-winning activities in the community, you can also attract a group of seed users.
7) super APP.
In this era when everyone is from the media, every APP is also a streaming media, which can be exchanged with apps, paid or engaged in activities.
8) Brand advertising.
Such as TV, architectural stars, subways, buses, cinemas, videos, etc. They are all suitable for brand exposure, but they need a lot of budget, unless you are particularly good at brushing your face or have strange tricks. I really want to become a white wolf with empty gloves one day, haha.
9) University, community.
Accurate offline promotion channels are more efficient. If this piece can solve the quality problem, it is a good channel. It is said that offline is the most efficient channel for game promotion.
10) advertising platform.
Multi-alliance, point-in, point-in, diligent interaction, cloud gathering, rice, giant friends, hot gourd, midi and so on. Resource forms include recommendation wall, screen insertion, banner, push, integral wall, etc.
1 1) Pre-installation and brushing.
This piece has never been played, but it is said that the effect is average, suitable for Baidu, Taobao, assistants, security, browsers and other applications.
12) About how to play iOS
The original gameplay is: rushing to the list. Integral wall penetrating machine. Brush the list. Machine brush. Aso. Brush the machine directly, optimize the overall wall, copy the main APP, change the skin to make a vest and so on. Recently, an app directly brushed 20 keywords to TOP 10. In addition, some people can make associative words. Hot search. In my last company, every TV advertisement was automatically posted, and the effect was average, but I heard that the financial management APP worked well. Time-limited free channels, such as the limited free encyclopedia of Xianyou Technology, and interesting websites. The escape routes include PP Assistant, Apple Assistant, XY Assistant, Synchronous Push, Hippocampus Assistant, Fox Assistant, Aisi Assistant and so on.
13) precision channel
DSP platforms focusing on APP promotion, such as Tencent Guangdiantong, Sina Weibo Fantong, Today Headline, Momo Information Stream, Sina Fuyi, Shenma SEM Channel, admob and inmobi, are also good.
14) social marketing
Through Weibo, WeChat and other channels, publishing activities attract users to participate, thus obtaining downloads. There is a product called scallop in Nanjing, which has obtained the objective downloads of Weibo and WeChat through games such as memorizing words and naming names. The cost of this piece is very small, but the effect is very good. Annie's incident proves that the combination of Sina Weibo and WeChat friends circle can generate amazing traffic in Generate, and generate rich residual commercial value for Big V. The recent H5 fire in Netease's "I want to make headlines" is enough to illustrate this point. In addition, the Weibo Jiugongge promotion, which was played a lot before, is also an APP promotion game.
15) event marketing
Durex has done a good job in this regard.
16) virus marketing
Face cute, footnotes, magic diffuse cameras are the best in it.
17) big v or online celebrity marketing
In the early days, menstruation was recommended by the CEOs of many startup companies and gained many accurate and high-quality users. This piece needs two conditions: good product quality and celebrity recommendation.
18)DSP
I am not familiar with this piece of music. It is said that foreign countries do better. Domestic development has been tepid.
19) Subsidized promotion
Didi taxi, Uber, is a typical case. Now there are also companies that are unwilling to spend money on channels and are willing to spend money on customers, which is more accurate.
20) Cross-industry cooperation
We wrote a case of cross-industry cooperation on Hujiang River before. You can have a look if you are interested.
2 1) beauty video live broadcast platform
I have written articles about this product before. You can have a look if you are interested.
22) Free channels
Entrepreneurship, IT ear, 36Kr, internet analysis salon, Netease recommended news, aunt, those things,
The most beautiful applications and so on can be pushed through activities and articles.