65438-0999, Paile Hamburg opened its first restaurant in Hankou, Wuhan, Hubei. With the expansion of American-style foreign fast food in China, Paile Hamburg quickly occupied the mid-market of Wuhan Western-style fast food by virtue of its price, convenience and product advantages, and was well received by consumers. Due to the rapid development of Wuhan, it has a certain consumer reputation in the school market in Wuhan. By the beginning of 2006, Paile Hamburg had 13 branches in three towns of Wuhan.
Wuhan Paile Catering Management Co., Ltd. was established on June 20, 2006 in order to standardize the management of its Paile Hamburg branch, improve the management system, perfect the management system and establish the standardized CIS system of Paile Hamburg. Since then, Paile Hamburg has entered a standardized and unified management mode.
Drawing lessons from Wuhan's successful business model, since 2009, Paile Hamburg has resumed the "Wuhan model" throughout the country, and opened direct stores in first-tier cities such as Chengdu, Sichuan, Jinan, Shandong and Jilin, respectively, to expand and develop the local market, base itself on the local area and distribute logistics to surrounding areas.
Up to now, from June 2065438 to October 2004 10, Paile Hamburg has 1900 branches all over the country, and is opening the China market at the rate of more than 30 branches per month.
Paile Hamburg brand insists on legal operation, honest service and standardized management. According to the Measures for the Administration of Commercial Franchise Filing promulgated and implemented on May 1 2007, the filing materials were submitted to the commercial department, and the commercial franchise was successfully filed through interviews and audits. The record number is 0420 1065438+.
On 20 12, Paile Hamburg was awarded the brand of "Wuhan Famous Trademark" by Wuhan Administration for Industry and Commerce. It has gained certain recognition in Wuhan catering industry and won unanimous praise from the industry.
In 20 13, Paile Hamburg was awarded "Famous Trademark of Hubei Province" by Hubei Administration for Industry and Commerce. In less than a year, Paile Hamburg has successively obtained the municipal and provincial famous trademark qualifications, marking another leap in the growth history of Paile Hamburg.