Hometown chicken was formerly Feixi old hen, the largest chain fast food brand in Anhui. 20 12, the brand was upgraded to hometown chicken; 20 16, hometown chickens settled in Nanjing and Wuhan; 20 18 acquired Wuhan Yonghe. 20 19, settled in Shanghai, and there are more than 800 direct stores nationwide. ?

Laoxiang Chicken is a Chinese fast food brand, featuring 180-day-old chicken and Feixi old hen soup stewed by Nongfu Spring. It is mainly cooked by China to meet the daily dining needs of families in China. As of 20 19, Laoxiang Chicken has served 600 million consumers, with an average of 400,000 people entering the store every day.

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Brand characteristics

Anhui Laoxiang Chicken, through the whole industrial chain model, created a brand-new model of China catering industry, which developed rapidly and became a new benchmark of China catering industry.

Laoxiang chicken adopts the integrated industrial chain model, that is, the enterprise implements the model of self-propagation, self-feeding, self-slaughter and self-sale, and grasps the key quality control links of all integrated farming.

Baidu encyclopedia-hometown chicken