Guangzhou Zhihui has served Guangzhou Chimelong Water Park for many years. Taking Guangzhou Chimelong Water Park as an example, this paper discusses with the industry the key points of profit point layout in the park.

ticket revenue is the foundation. Ticket revenue is the basis of water park revenue, which is a fact known all over the world, so I won't say more here. What we need to discuss is what kind of secondary consumption should be set up in the water park besides tickets? And how to arrange consumption points. There are some rules to follow:

Regarding the setting of secondary consumption points, the first thing to consider is the tourists' just need to play. For water parks, what is the need for tourists' secondary consumption? The most important feature of the water park is its hydrophilicity, and tourists need to go into the water to play, so the valuables they take with them and the clothes they change after changing their swimsuits need to be properly kept, which leads to the urgent need of locker rental ... to solve the urgent need of tourists to play, which has become one of the principles for setting profit points of the water park.

Secondly, we should consider the physiological needs of tourists in water parks. In order to ensure environmental sanitation, water parks generally stipulate that tourists cannot bring their own food and drinks into the park. And people who have been swimming will know that they will be very hungry after swimming. After a lot of water or water play activities in the park, tourists will be very physically exhausted, and they will easily feel hungry and thirsty. At this time, they need to replenish energy, which leads to the secondary consumption demand of catering. Therefore, the water park can set up multi-level catering points for different needs in the park. Chimelong Water Park has set up as many as five large-scale dining spots in the park, including Relang Valley Restaurant, Loudspeaker Restaurant, Family Fun Restaurant, Langhua Food Restaurant and Tree House Restaurant, and other small/mobile dining outlets, so as to provide tourists with humanized services and more and richer food choices as far as possible.

thirdly, it is about the setting of shopping spots. Many developers want to equip themselves with large businesses in the early stage. In fact, water parks can't stimulate a lot of commercial shopping demand, but only some related shopping, such as souvenirs, swimsuits and swimming trunks, which is also related to the tourist play characteristics of water parks ...

From Guangzhou Changlong Water Park, we can see that leasing, catering and shopping constitute the three major profit systems of water parks. But in fact, in addition, water parks can also derive other profit points according to different specific projects. As an outstanding expert in planning, planning, design and operation management of water parks, Guangzhou Zhihui will provide a profit system and profit point layout scheme that is suitable for the project operation characteristics and local consumption habits according to the characteristics of different water parks in order to maximize the project benefits.