◆ Enterprise spirit: unity and truth-seeking, striving for progress, striving for innovation, and sincere dedication

◆ Work style: hard work, hard work, quick response, immediate action

◆ Service tenet: civilized management, quality service, customer first, reputation first

◆ Business philosophy: doing business and selling brands.

◆ service promise: we will not deal in fake and shoddy goods, rent counter shelves, engage in individual contracting, and return goods if we are not satisfied.

◆ professional ethics: friendly attitude and thoughtful service; Strictly abide by the credibility, honesty and no deceit; Treat people equally and treat them equally; Service specification, business proficiency; Clean appearance and civilized language.

◆ Core values of corporate culture: treat service as a career, management as an art, and problems as opportunities. It is not simple to do simple things thoroughly, and mentality is more important than ability.

◆ Building management policy: three highs (high standard, high quality and high efficiency); Four strictness (strict organization, serious discipline, strict requirements and strict attitude); Unified (unified command, unified leadership, unified decision-making, unified coordination and unified management)