Meituan's operation is mainly to manage Meituan's platform, and it is mainly responsible for some copywriting planning on Meituan, such as the promotion of Meituan's activities and the promotion for businesses.

1. Brand planning

Except for chain brands, many local merchants are relatively lacking in brand. In the public comment, there is a column called brand introduction, while the agent operation can help merchants plan the brand introduction, from culture to products to brands, and the text packaging of the system is to polish the whole brand.

2. Shop diagnosis

When signing a new store, the operating company must make a shop diagnosis. The diagnosis includes: store status analysis, store data analysis, competition analysis, optimization direction and future planning. And the follow-up service of the agency company will carry out peer-to-peer marketing work from this diagnosis.

3. Upgrade plan

Finding an operating company is the key to increase the order volume. The whole store, from page-brand-marketing-product-service, is closely related to the order volume. The operating company will help the merchants to optimize and upgrade from each item, so as to realize the transformation of the store.

4. Page promotion

The page is the facade of the store. It is said that design is the soul of the store and copywriting is the essence of the store. Professional agency companies need to have both. The design and copy can be seen by merchants. Users like beautiful things. Good-looking pages will stimulate users' consumption psychology, and good copy will stimulate users' consumption impulses.

5. Marketing activities

Marketing activities are an interactive bridge between brands and users, and brands can borrow activities to bring new products or keep them. When the activity is the most test of the imagination of the merchants, the agency operation company can directly help the merchants to work out the marketing activity plan, and the merchants can save the time of conception and only need to participate in the selection and finalization.

6. Interpretation of data

The number of reservations, views, orders, turnover, retention rate, conversion rate, etc., their correlation and their proportion in the whole operation process are unknown to many merchants. The operating company will report in the monthly operation summary report, and explain the relationship between the data and the impact on the store for the merchant boss.

On the whole, the main responsibilities of Meituan's business operation and business operation are similar, and most likely they are in charge of data management, resource management, business strategy, store operation and business training. Different positions have different responsibilities, and some businesses need to be responsible for category operations.

As a post of operation, merchant operation existed in the early days because of e-commerce platforms. From Taobao to JD.COM, it will involve the role of merchant operation, and many platforms involving B-side business will also exist, such as MCN operation/anchor operation of short video, Zhihu creator operation, etc. Although the name is different, the company's size/development stage is different, and the job responsibilities are slightly different. Some are responsible for the quantity of supply, some are responsible for the quality of supply, and some are both responsible.

There is no complete definition in the market, which can be summarized as follows:

Merchant operation is an operation post of e-commerce platform companies. It is a bridge between merchants and platforms. Through operators, it helps platforms to obtain high-quality brands/items/inventory/services/content, and is responsible for the supply quantity/quality/supply GMV.

1. Basic maintenance of daily store operation, product editing, loading and unloading, product description, etc.

2. Be responsible for the daily operation of Meituan's online store, including store layout, activity planning, marketing and promotion, as well as product shelves and shelves, and make full use of Meituan's activity resources to complete sales tasks;

3. Maintain the relationship between customers and customers in relevant departments of online stores; Do a good job of docking daily activities;

4. Be responsible for event registration, introducing store traffic and improving sales conversion rate, and have a deep understanding of mature event platforms;

5. Be responsible for controlling daily marketing data, transaction data and commodity management. Qualifications: 1. More than one year experience in operating online platforms such as Meituan;

2. Be familiar with the operating environment and trading rules of online platforms such as Meituan;

3. Clear thinking, quick reflection, innovative spirit and good professional ethics.