Business plan is the carrier of putting business ideas into practice in black and white. The quality of a business plan often directly affects whether the founder can find a partner, obtain funds and other policies to support the business plan. How to write a business plan? It depends on the target, that is, the target of the plan, such as writing it to investors or taking a bank loan. Starting from different purposes, the focus of the plan will be different. However, the business plan also has a general format, which needs to cover the following necessary contents. Business Plan 6c To write a business plan, you need the specification of 6c first. The first is the concept. Is to let others know what you are selling. Followed by customers. The scope of customers should be clear, for example, all women are customers, and women over 50 and under 5 are also your customers. The third is competitors. Need to ask, has anyone sold your things, whether there are substitutes, whether the relationship between competitors and you is direct or indirect, and so on. The fourth is ability. Do you understand what you want to sell? For example, if you open a restaurant and the master refuses to do it, can he cook if he can't find anyone? If you don't have this ability, at least your partner should be able to do it, or have the ability to appreciate it, otherwise it is best not to do it. The fifth is capital. Capital can be cash or tangible or intangible assets. It is necessary to know clearly where the funds are, how much they are, how much they can be borrowed. Finally, continue (going concern). What are your plans for the future when you do well in your career? Generally speaking, a business plan has three parts. The first part is the reason ontology, which is the main content of the reason. Then there are financial data, such as turnover, cost, profit, how much capital turnover is needed in the future and so on. Third, supplementary documents, such as patent certificates, professional licenses or certificates, or letters of intent and letters of recommendation. Ten chapters of a business plan usually require a one-page summary in front of the business plan, followed by specific chapters of the business plan, which are generally divided into ten chapters. Chapter 1: Occupation description. Need to describe what industry to enter, what products (or services) to sell, who are the main customers, and whether the life cycle of the industry is in the stage of germination, growth, maturity or decline. Also, whether the enterprise should be in the form of sole proprietorship, partnership or company, when and how long it is planned to open. Chapter II: Products/Services. You need to describe what your products and services are, what features they have, how your products are different from competitors, and why customers will buy them if they are not special. Chapter 3: The market often needs to know where the target market is, whether to taste existing customers in the existing market or to develop new customers in the new market. Different markets and different customers have different marketing methods. After determining the target, then decide how to go public, promote sales, price, etc. And make a good budget. Chapter IV: Location. The general company may not have much influence on the location, but if you want to open a store, the location of the store is very important. Chapter 5: Competition. In particular, we should do the competition analysis in the following three periods: 1. When starting a business or entering a new market; 2. When a new competitor enters the market he operates; 3. Doing competitive analysis anytime and anywhere is the most labor-saving. Competition analysis can be done from five directions: who are the closest five competitors; How is their business? How similar they are to this business; What to learn from them; How to do better than them? Chapter VI: Management. 98% of the failures of small and medium-sized enterprises come from the lack of management, and 45% of them are due to the lack of competitiveness of management. There is no clear solution at present. Chapter VII: Personnel. It is necessary to consider the personnel demand now, within six months and in the next three years, and specifically consider which professional and technical talents need to be introduced, full-time or part-time, how to calculate the salary, and the personnel cost needed. Chapter 8: Financial demand and application. Consider the use of financing funds, working capital turnover, etc. And forecast the income statement, balance sheet and cash flow statement for the next three years. Chapter 9: Risk. Does not mean that competition is risk. Risks may be import and export exchange risk, restaurant fire risk, etc. And pay attention to how to deal with risks when they come. Chapter 10: Growth and Development. What's the next step? What will happen in three years? This should also be mentioned in the business plan. Enterprises should be sustainable, so they should be diversified and global in planning.