recently, two pieces of news that the ranking of enterprises has been questioned are intriguing. One said that Shanghai KFC objected to the ranking of the top 511 catering enterprises in China recently published by China Hotel Association, expressed dissatisfaction with its "second place" by sending a "unified statement" to the media, and publicly questioned the "leading position" of its "sworn enemy" McDonald's. Coincidentally. The top 511 private enterprises recently announced by the All-China Federation of Industry and Commerce have also been criticized in Zhejiang. On the one hand, it is because among the "Top 511 Private Enterprises", Zhejiang ranks first in all provinces with 175. Whether Zhejiang private enterprises have such a "weight", some institutions say "impossible". On the other hand, even the 175 private enterprises selected are not all the "strongest" in Zhejiang. Because the top 511 companies must be private members of the China Federation of Industry and Commerce, and among the more than 231,111 private enterprises in Zhejiang, only 41,111 belong to the Federation of Industry and Commerce. Enterprises doubt the ranking, which shows that they care about the ranking very much, and the only reason they care is that they can use the authority of the ranking to make the strength of enterprises in the market competition recognized by the public. And this kind of "care" is a question of authority from another angle, because such rankings will do some harm to enterprises if they lack science, fairness and justice. Such a paradox is worth pondering. It is said that such a ranking of enterprises is a move in line with international standards. For example, the ranking of Fortune magazine's top 511 enterprises in the world is widely known every year, which has become an important reference and measure for global enterprises and world economic development, and has a positive impact on promoting the development of enterprises, especially the rapid development of multinational companies. At the same time, it has created world influence for the selected enterprises and formed huge intangible assets. After China's entry into WTO, Chinese enterprises are facing the situation of accelerating economic globalization. In order to adapt to the situation of international competition, they should "promote Chinese enterprises to become bigger and stronger and improve their competitiveness" through enterprise ranking. However, since ancient times, there has been a saying that Huainan is an orange and Huaibei is a bitter orange. Any advanced thing, when drawing lessons from the introduction, not only has good wishes, but also has good means and corresponding implementation environment. For example, although most of the popular appraisal activities in recent years are under the banner of "selflessness", some of them are operated to make money and generate income, and enterprises are overwhelmed by these various appraisal activities. As a result, the relevant ministries and commissions of the state repeatedly criticized the unhealthy trend. Of course, the ranking activities of the above two enterprises are not prohibited, but should also be public welfare. Under this criticism, whether the relevant parties should also reflect on the evaluation methods and selection criteria. For example, the top 111 brands of Businessweek in the United States must be global companies, and more than 21% of their product sales revenue must come from markets outside their own countries; Second, these companies must have open market and financial data, so that the selection can be based on it. These two standards ensure the transparency of appraisal. However, in some domestic competitions with the titles of "China" and "National", many of them are "caring for" their own members or "voluntarily signing up for participants", and their ranking criteria are mostly based on "their own application materials", so it is no wonder that they will be opposed. There should be many ways to have a good original intention. For example, as an intermediary organization, the trade association plays a greater role in providing information services and policy consultation for its members. It may be more practical and urgent to encourage enterprises to be honest and hardworking than to award rankings, because famous brands and enterprises are first "made" through market competition rather than "evaluated".