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Will there be no physical stores but online stores in the future?
I don't think so. Although the rise of online stores is precisely because people are tired of physical stores and choose online shopping because they have no time to shop or feel troublesome, in fact, physical stores will not be eliminated because of the prosperity of online stores in recent years. At the beginning of the rise of online stores, the sales quality was generally good, because from the marketing point of view, if these online stores want to succeed in the online shopping environment, they must do a good job of word of mouth from the beginning. So the initial online shop can accumulate a certain number of fans. However, with the growing scale of online stores, many sellers will use the fan circle for marketing. In recent years, we can find that most online stores will buy favorable comments and sales to form an illusion, and new users are likely to pay attention because of this illusion, thus shopping in this store. We can also find that on a certain treasure, many shops with 1 10,000 fans and five crowns may not be as guaranteed as they seem. I once bought clothes in a clothing store with millions of fans, and the price was not cheap. Upon arrival, find the style, quality, version, etc. It is seriously inconsistent with the picture, so I have to return it, so that even a million fan shops will not easily become repeat customers. In addition, in recent years, online shops selling cosmetics are also very serious, and many of them sell fake and shoddy products for profit under the banner of overseas purchasing. In contrast, as far as clothes are concerned, the advantage of a physical store is that you can try it on without worrying about color difference. Although it takes time to buy, you can actually feel the quality. So it is cheaper to buy more than a dozen clothes online, but it is not so desirable. Even if you don't wear it a few times, the quality is not good. It is better to use this money to buy a dress that is not so cheap, but you like it and the quality can be guaranteed. As far as cosmetics are concerned, it is precisely because the authenticity of cosmetics in online stores is getting less and less guaranteed, so customers would rather not choose such convenience, which is why there are many counters for big-name cosmetics, so if you really want genuine protection, you might as well choose to buy them at the counters. And now, if you buy something you don't like, even if it is convenient to return it now, it always takes time to go back and forth, and it is also very troublesome to post postage backwards. Some stores even repeatedly harass by text messages or phone calls because they have given medium or bad reviews, so as to achieve the goal of getting more favorable reviews by returning favorable reviews, while many harassed but helpless buyers will have no choice but to delete bad reviews, which also reflects the place where online stores make people vomit. So we can see that although a large number of users will choose online shopping, physical stores will not decline or disappear with the rise of online stores.