World Expo tourism began to heat up, and the economic benefits of Shanghai World Expo also gradually warmed up. A few days ago, Cheng, deputy director of Shanghai Tourism Bureau, said at a series of special press conferences of Shanghai World Expo that the Expo will provide a huge platform for the development of Shanghai tourism.
According to statistics, during the period of 1-3 this year, the number of inbound tourists in Shanghai was 17 14600, a year-on-year increase of 23%. The average occupancy rate of hotel rooms in Shanghai was 52.9%, up 6.9% year-on-year. Among them, the average occupancy rate of rooms in Pudong New Area was 56.3%, up by 12.9% year-on-year, which was the highest among the six central urban areas. The "hot before hot" of the World Expo has begun to let the local tourism industry taste the sweetness first.
A few days ago, china tourism academy released the "20 10 First Quarter National Tourist Satisfaction Survey Report", which showed that among 50 cities in China, Shanghai ranked first in tourist satisfaction. Cheng said that the World Expo has made Shanghai's tourism industry famous, which is an immeasurable wealth. In addition, such a large number of Shanghai tourists will also bring a lot of business opportunities to Shanghai.
In fact, due to this year's World Expo, the hotel accommodation price in Shanghai has started to climb slightly. According to the statistics of Ctrip. During the World Expo, the room reservation of Shanghai star-rated hotels in May was very popular, and its price increased by nearly 20% compared with the same period. At the same time, the price of budget hotels has also increased accordingly. Some people in the hotel industry said that at the end of May last year, the average price of Shanghai budget hotel chains was less than 200 yuan/room, but if you want to book a room in May, June, July and August this year, the prices are basically around 250 yuan, with an increase of more than 20%.
Some organizations predict that the direct income of Shanghai World Expo is nearly 1 1 billion yuan, and there are tens of billions of related business opportunities such as construction, operation and construction. According to the relevant data released by the Shanghai World Expo Bureau, the Expo lasted 1.84 days, including 400,000 person-times per day and 600,000 person-times on peak duty. From the commercial value point of view, the total consumption expenditure of these tourists is about 65.438+45.5 billion yuan, of which the catering consumption expenditure alone is about 45 billion yuan. It is precisely because of these business opportunities that domestic and foreign consumer enterprises are eager to sign up and hope to open stores in the Expo Park. Take the catering industry as an example, more than 500 people signed up.
Chen Xinkang, Dean of the World Expo Economic Research Institute of Shanghai University of Finance and Economics, calculated with reference to the calculation method of the economic effect of the Beijing Olympic Games, that is, the calculation framework of tourism satellite accounts recommended by international organizations. The results show that the direct economic benefits of the 20 10 Shanghai World Expo will reach 79.477 billion yuan, which is 3.49 times that of the 2008 Beijing Olympic Games.
Many economists believe that the economic contribution of the Shanghai World Expo is not limited to direct consumption, but more importantly, it will help Shanghai and even the Yangtze River Delta region realize the coveted economic transformation.
According to the calculation of relevant departments, the "Expo Economic Effect" in Shanghai's preparation period will boost Shanghai's GDP growth by about 2% every year. The World Expo boosted Shanghai's GDP growth by about 5% that year, especially in the Yangtze River Delta region.
In Chen Xinkang's view, Shanghai, as the host city, has a huge Expo effect in both short-term and long-term. Shanghai is at the crossroads of industrial restructuring, optimization and upgrading. The preparations for the World Expo will bring great opportunities for the development of hotels, convention and exhibition industry and other related services in Shanghai and even the Yangtze River Delta region. Moreover, the new technologies exhibited at the World Expo will also promote the industrial upgrading of Shanghai after large-scale industrialization.
With the east wind of the World Expo, all parts of the Yangtze River Delta are actively promoting the switch from traditional industries to modern service industries. On April 2 1, Wu Xiaochun, vice mayor of Nantong, who came to Shanghai to promote tourism, said that the economic development center of Nantong in the future will be modern service industry, and the core of modern service industry is tourism. Therefore, the World Expo is an opportunity for Nantong's economic transformation. Nantong will take advantage of the coastal and riverside landscape features to accelerate the development of tourism. In addition, as the venue of Expo-related theme forums, Shaoxing also took the initiative to connect with the Expo, and recently held "Welcome to the Expo 20 10 Shanghai Shaoxing Week", and held activities such as talent recruitment, tourism promotion, industry connection and image display in Shanghai.
At present, Shanghai Tourism Distribution Center, as a service platform for tourism enterprises radiating the Yangtze River Delta, has been connected with the distribution center network of 25 cities in the Yangtze River Delta. Visitors from every prefecture-level city can purchase the "Expo ticket exchange voucher" sponsored by Shanghai Tourism Distribution Center through online shopping at the local distribution center, and then come to Shanghai every day to take the bus from the distribution center to the Expo site for free. At present, the tourism product has sold more than 560,000 tickets.