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Is it better for individual merchants to apply for WeChat official account to choose enterprises or individuals?
Personal type is better.

The difference between subscription number and service number:

Subscription number can send a message to their fans for free every day, and service number can send a message for free every month, four times.

Custom menu, you can use the custom menu after the service number is registered, and the custom menu only exists after the subscription number is authenticated. Powerful friends suggest choosing the latter. You can send a message every day and use the custom menu.

The message sent by the service number group has a message reminder, but the message sent by the subscription number group does not, and it is directly placed in the subscription number folder.

The service number can apply for WeChat payment, but the subscription number cannot.

WeChat official account is an application account applied by developers or merchants on the WeChat public platform, which is interoperable with QQ account. Through the official WeChat account, merchants can realize all-round communication and interaction with text, pictures, voice and video of specific groups on the WeChat platform. In turn, it has formed a mainstream online and offline WeChat interactive marketing method. 20 16 65438+ 10/8, Tencent announced in Beijing that the number of China government wechat accounts has exceeded 65438+ million.

Service number: Service number provides enterprises and institutions with stronger business services and user management capabilities, and helps enterprises quickly realize a brand-new official WeChat account service platform.

Subscription number: Subscription number provides a new way of information dissemination for media and individuals, and establishes a better communication and management model with readers.

Enterprise number: Enterprise number provides a mobile application portal for enterprises or organizations, and helps enterprises to establish connections with employees, upstream and downstream supply chains and enterprise applications.