0 1 3 days, she sold 270,000 Jin of strawberries.
In a strawberry planting shed in Chiyu Village, Liaoning Province, Chen Xiaojuan (pseudonym) put a mobile phone on a tripod and set up a fill light in the back.
On the mobile phone screen, the red strawberry is placed in the front center, and behind the strawberry is Chen Xiaojuan himself and the green greenhouse scene.
This is the scene of Chen Xiaojuan in Taobao Direct Store on the afternoon of February 18. She did this live broadcast every afternoon, which lasted for more than 20 times.
At the beginning of the live broadcast, Chen Xiaojuan reported himself, and then he repeatedly emphasized a few words: "All strawberries are SF, SF!"
Unexpectedly, tens of thousands of people came to the live broadcast room at once, and strawberries were sold out instantly. ...
Like Chen Xiaojuan, during the epidemic period, many farmers in the fields walked to the screen of mobile phones with fresh fruits and vegetables, which became a special landscape on major e-commerce and live broadcast platforms.
Wang Yaozhong, who sells onions, has also had experience in e-commerce sales before. After the physical wholesale market was shut down, what he thought was how to open the sales on the e-commerce platform in a short time.
On February 9th, he took the initiative to contact "Xiao Er" in Pinduoduo, and signed up for the platform's "Fighting Epidemic, Caring for Agriculture" activity with a try attitude. To his surprise, he sold 10 thousand Jin of onions in just two hours of live broadcast.
At present, the feedback figures of major platforms show that the ability of farmers' anchors to bring goods can not be underestimated.
According to Alibaba's data, there are tens of thousands of "greenhouse live broadcast rooms" in China. As of February 16, Taobao Tmall has sold more than 26,000 tons of unsalable agricultural products.
According to the data of many products, the order volume of platform fruits increased by more than 120% in June 5438+ 10, and the order volume of rice noodles, grain and oil, meat and poultry eggs and fresh vegetables increased by more than 140%.
Liu Lu, general manager of JD.COM Fresh Open Platform, said that after JD.COM Fresh opened the green channel, a large number of agricultural products information swarmed in.
Up to now, she has received more than 1 1,000 unsalable messages, and it is still growing rapidly, which is a test of the emergency response capability of the platform.
In contrast, agricultural products were a hard bone on the e-commerce platform before the outbreak. Many farmers' agricultural products were fed to pigs because they could not be sold.
Nowadays, e-commerce has built a platform to quickly and effectively connect unsalable agricultural products with consumers who can't go out shopping. Many farmers who have tasted the sweetness have the idea of "live broadcast".
02, the national WeChat business, magically opened.
360 lines, each line is the best, and each line can be WeChat business!
Many restaurants are desperately selling things because they can't open. How to sell them? Wechat business!
For example, the catering industry-many famous restaurants in Beijing and Shanghai, such as Dadong and Yaoyang, used to line up, but now they all put down their postures and start selling goods. Some directly do live broadcast, WeChat private domain, Tik Tok.
Every disaster, every fluctuation, may be harm to the enterprise, but it is also an opportunity.
Only by grasping it can we achieve better development. Rebuilding ecology, changing marketing ideas and shuffling industries.
If the present catering and entertainment industry can persist, I believe it will gain more profits and earn more money in the near future.