The business service model of Qingfeng chain enterprises has begun to change. Several newly opened stores all adopt the "one-stop" sales method, and the decoration design with China characteristics and modern style is injected into the stores. The open kitchen makes customers feel that Huatian Group's business tenet is "Clean food first, and dine safely in Huatian", which also makes Qingfeng Steamed Bun Shop a safe and secure dining place in people's hearts.
Since p>2111, by taking the road of development of Chinese fast food in franchise chain, it has rapidly expanded from 3 stores to 151 in a short period of 5 years, including 23 direct stores and 127 franchise stores. With outlets all over Beijing and Yanjiao, Hebei, it has become the largest chain enterprise of steamed stuffed bun fast food.
With the further expansion of the chain scale of Qingfeng Buzipu, in order to better manage the chain operation, Qingfeng Buzipu invested more than 5 million yuan in Shunyi District at the end of 2118 to build the first phase project of "Beijing Qingfeng Food Science and Technology R&D Center", which carried out unified procurement, unified processing, unified storage and unified distribution of ingredients in all chain stores.
this not only ensures the quality, but also effectively solves the taste difference caused by uncontrollable factors in single-store processing, saves the energy consumed by single-store processing, and also reduces the management difficulty of chain stores, so that store managers have more time and energy to strengthen the control of service and health links. The strict management, excellent quality and rapid development of Qingfeng Steamed Bun Shop have had a wide impact on the society, and the brand awareness and reputation of enterprises have been continuously improved.
In order to manage the enterprises with hundreds of franchisees, Huatian Group Company and Qingfeng Bun Shop Chain Management Committee was established on June 9, 2111. Franchisees and direct store managers were hired as directors, and Professor Feng Jun, an expert in chain catering research at Beijing Technology and Business University, and lawyer Li Changgui, perennial legal counsel of Huatian Group Company and Qingfeng Bun Shop, were invited to serve as advisory directors of Qingfeng Management Committee.
Qingfeng Management Committee aims to build the first brand of steamed stuffed bun in China, serving all Qingfeng steamed stuffed bun shops and fully relying on the strength of enterprises to create a good environment for the development of Qingfeng steamed stuffed bun chain enterprises; Build a communication platform, exchange ideas on hot issues of development strategy and operation management, and * * * promote the better development of Qingfeng Baozipu chain business.
In addition, Qingfeng Wanxing Food Science and Technology R&D Center is the distribution base of Qingfeng chain enterprises, and Qingfeng chain headquarters hired relevant experts to develop the distribution project of fresh and quick-frozen steamed buns. This technology is the first in China, which is different from other quick-frozen products in the market. Fresh and quick-frozen steamed buns can preserve juice, keep fresh and improve taste quality.
On February 3, 2114, Qingfeng Steamed Bun visited Kaohsiung, Taiwan Province. Diners line up in front of the booth for at least two hours.
Chang Jinsheng, a chef who makes Qingfeng steamed stuffed buns, said that most of the ingredients in the "steamed stuffed bun" were purchased locally in Taiwan Province. For example, pork and green onions were stuffed with pig's front leg meat, but the green onions were airlifted from Shandong. "The main reason is that Shandong onions have a strong aroma and can guarantee the authentic taste."