Marketing in the food and beverage industry is not simply selling food and beverage products, but by increasing the added value of food and beverage products to promote the process of consumer purchases. Catering enterprises Task implementation with better quality products, more attentive service to establish a friendly relationship with consumers, role-playing in small groups to use the knowledge related to the task, simulation to better meet the hidden needs of consumers, so as to encourage consumers not to choose to go to other train group catering business scenarios for marketing, each group to send a representative into the enterprise for consumer behavior. Catering industry marketing is centered on consumer demand, summary report, group mutual evaluation, teacher comments. Teaching, learning, and the consumer demand for continuous satisfaction, the process of continuous improvement, in general, the enterprise to do the integration, improve the students to use theoretical knowledge to solve practical problems in order to achieve the business objectives of the enterprise, while attracting more consumers, and thus the ability to open up. All kinds of activities that help to sell products, that is to say, become the catering industry marketing. Catering industry marketing is not based on meeting consumer demand, but to meet consumer expectations, so the same product can meet the needs of most people, but not necessarily meet the expectations of the majority, based on this, the process of enterprise marketing is to meet the differentiated expectations of consumers. (B) catering marketing content LOGO catering marketing content includes the following points: ① starting point is to meet the needs of consumers; ② content is the exchange of enterprise products or services, and to achieve the exchange of the core of the enterprise marketing activities; ③ process is organized, complete and planned, not unrelated sporadic activities; ④ to profit for the purpose. Catering marketing and other product marketing is different, catering industry marketing is characterized by: ① time: by

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