Because in the past 11 years, I have never seen him give a concert or even make a movie. Even if there is, it is mostly a walk-on and a stunt. Even in 2117, when he opened Weibo, the registered name was no longer Nicholas Tse, but his own brand Fengwei, and his ID was changed to Fengwei's controlling shareholder.

with "fengwei" as the core, Nicholas Tse is gradually building his "fengwei" empire.

In p>2112, the documentary China on the Tip of the Tongue exploded, and Nicholas Tse immediately plunged into the food culture industry. Two years later, Nicholas Tse launched his own food variety "Twelve Flavors".

There are various interpretations on how to define it on the Internet, but what is certain is that Twelve Fronts is full of Nicholas Tse's painstaking efforts.

In this personal program, he is the soul figure, and skillfully makes himself a supporting role, highlighting the invited guests. After all, some guest TV stations can't be invited at sky-high prices, such as Maggie Cheung, who has already faded out of the entertainment circle. Nicholas Tse invited them with a red envelope or a phone call. Apart from the overall situation, he is a cook and a program host.

At the same time, Twelve Scenery Flavors is also a key promotion project of Zhejiang Satellite TV. At great expense, the top team in Hong Kong film industry was invited to shoot, and even the lighting engineer was Lin Zou, the winner of the professional spirit award of the Golden Award.

The first season was named by Yangshengtang Natural Vitamins, specially sponsored by Polaiya Cosmetics, and broadcasted solo on Tencent platform, with a title fee of RMB 12 million. With the improvement of good reputation and the influence of the program, the title fee in the second quarter of 2115 also rose to 16 million yuan, and the broadcast form also changed from Tencent solo broadcast to network-wide broadcast.

since then, the value of "Fengwei" IP has begun to ferment at the time of hot broadcast.

he continued to increase the catering field, setting up "Fengwei byBeyond Dessert" in Hong Kong, taking a stake in Beautifood, a well-known salad shop in Hong Kong, opening a Fengwei laboratory in Beijing, and investing in bars in Shanghai and Hangzhou.

In p>2115, Nicholas Tse, who was very business-minded, seized the opportunity and launched "Fengwei Cookies", which were sold in Hong Kong as offline stores, triggering a rush of buying by fans.

At the end of p>2116, Nicholas Tse went to Tianjin to open a "Fengwei" food technology co., Ltd., and Huo Wenxi, the agent, took a share in it, and introduced "Fengwei" cookies to the mainland.

At the same time, through the cooperation between Youku and Ali, Fengwei completed the combination of content and e-commerce. It is no longer an isolated variety show, but also a global food map. In addition to feature films, the variety matrix of "Fengwei" also has new attempts in live broadcast, short video, planetary interaction and music. In September, 2117, the flagship store of Fengwei Tmall was put on sale, and "Chef Xie's creation-Fengwei, Chef's selection-Co-Branding joint name, Chef's recommendation-Fengwei selection" was highly sought after.