Launched the summer beverage festival, fruit festival activities, to achieve the summer promotional sensational effect, to enhance the XX corporate brand, to attract a wide range of customers to the store shopping, to promote the beverage, fruit sales, and to drive the sale of other goods, to achieve the purpose of the overall increase in sales.

Second, the promotion time and theme

July 23, 2004 - August 05 (14 days) Theme: XX Drinks Festival, a new movement to avoid the summer heat

August 06, 2004 - August 19 (14 days) Theme: Double goods, flat to your smile

August 20, 2004 - September 02 (14 days) Theme: Daily 5 fruits and vegetables, health with you and me

Part I Beverage Festival

A. Commodity Negotiation

Beverage Festival promotional merchandise categories are as follows: (Note, water and milk may not be all to participate in the)

Juice Drink

Carbonated Drinks

Mineral Drinks

Mineral Drinks

Mineral Drinks

Contains a variety of products, including

Mineral water

Pure water

Water and milk series

Functional drinks

Refreshing tea

Tea drinks

Note: The total number of products in the above categories is about 1,000, and the number of beverages sold in May is 662.

Second, the field of promotional activities

Promotional activities (a) - "the whole box of beverages from 50% off"

1, Description: July and August, coinciding with the summer and summer, is the highest sales of beverages, regardless of the family, the unit need to buy a large number of whole boxes of beverages. So we plan to focus on this feature, focusing on doing the whole case of beverage promotional activities.

2, time: July 23, 2004 - August 19 (28 days)

3, content: Where the activity time to buy the following full case of drinks, you can enjoy more than 50% discount.

4. Requirements: It is recommended that each beverage supplier try to support this activity as much as possible, with a minimum requirement of 9.5 percent off;

For example: XX Pure Water is $1 for a single bottle, and a whole case of 15 cans can enjoy 5 percent off, i.e., $7.5;

For example, Pepsi is $2 for a single can, and a whole case of 24 cans can enjoy 10 percent off, i.e., $43.2;

Specific discounts and number of products Requirements are as follows:

Discount

5% off

6% off

7% off

20% off

9% off

9.5% off

Quantity of items

3

5

8

20

30

500

Operation:

1, sign the supplier sponsorship contract

requested to support the activities of the supplier to sign the July 23, 2004 - August 19, beverage sales rebate of 5%.

And to support the special supply of some goods to support the whole case 5-90% discount sales.

Requirements July 15 to complete all contracts and specials to the marketing department.

2, the marketing department special drinks promotional price tags, price tags can be played on the whole box discount figures and the corresponding whole box sales bar code.

3, the Ministry of Information to develop a whole case sales bar code (or discount code).

4, the marketing department promotional publicity, store atmosphere layout, the implementation of activities.

Promotional activities (2) - "Twin goods, flat to your smile"

There are 3 kinds of promotional methods:

1, Drink A + Drink B = Drink A (or B) that is, buy one of the drinks to send another drink

2, Drink A + Drink B to enjoy the super-low price

3. Twin drinks of your choice, limited brands, customers can enjoy 50% to 20% discount on any two purchases

Promotion Period: August 06, 2004 - August 19, 2004

Related Requirements: Twin drinks quantity requirement, 20 pairs or more;

Twin drinks of your choice brand Quantity of 6 or more;

Twins drinks are highlighted in this issue of the newsletter, customers with the newsletter on the print or product color map to buy.

Operation is as follows:

1, the Purchasing Department is responsible for the date of approval of the program is responsible for more contact with beverage suppliers to discuss the price positioning and operational details of the bundled drinks;

2, the Purchasing Department is responsible for the twins of fixed with the goods and mix and match the goods table to the Marketing Department and the Purchasing Department;

3, the Information Department in accordance with the need for prices of the goods of the twins of the establishment of the determination of the price of the whole drink can be mixed and matched.

6. Open a special column in the current issue of the newsletter, focusing on publicity.

Promotional activities (3) - "Drinks Festival Exchange Action"

Activities: Anyone who purchases the following beverages during the promotional period of July 23-August 05 will be eligible for the following discounts: