Yesterday, I wrote a successful case of Bubble Hot Bone Soup Mala Tang Restaurant. The survey results of China Cuisine Association show that 1 customers who are satisfied with the store will bring 8 new customers to the store, while 1 customers who are dissatisfied with the store will affect 25 customers not to spend. It will cost at least 6 times more to win 1 new customers than to keep 1 old customers. This passage gives two tips to the operators of Mala Tang Restaurant: 1. We should try our best to expand the number of customers and ensure the growth of customers, which is the premise for the sustainable development of Mala Tang Restaurant; 2. Try to satisfy more customers-it is too high to satisfy all customers. Of course, try to satisfy as many customers as possible. Therefore, expanding customers and satisfying customers are complementary. As the owner of Mala Tang Restaurant (as well as other restaurants), you should grasp both hands, and both hands should be hard. Hehe, how to satisfy customers is a very complicated problem, and the owner of Mala Tang shop should hold the mentality of solving and improving problems in time. However, in order to increase the number of customers, it is necessary to formulate an effective promotion strategy, especially the discount promotion method is the most popular among new and old customers. But it's not that the more complicated the discount promotion is, the better. I think we should grasp a degree. As a boss, your goal must be to make money from running a mala Tang restaurant. If the discount promotion makes you lose money, why bother? The following is my personal opinion on the discount promotion of Mala Tang Restaurant: At the beginning of its opening, the owner of Mala Tang Restaurant, who is new to the catering industry, was most taboo to engage in discount promotion activities. Why? Because at the beginning of the opening, the equipment operation, personnel running-in, food recommendation and other links and details of the store are still in the process of perfection, blindly doing activities, attracting a large number of customers who spend the first time in the store at once, and often disrupting the battle, for example, serving food first, introducing the wrong food or serving the wrong food, waiting for a long time without coming to the food, and so on. In every case, customers are not satisfied with the service of the store and will definitely yell for the waiter. At that time, it was very lively. It is certainly gratifying that the new store will be popular immediately after opening, but the purpose of opening the store is definitely not just to finish the business for a few days, so we can't even come back to our roots, let alone seek development. If the pre-preparation is not sufficient and the ability to find and solve problems is not enough, it will only lead to the situation that the more guests come, the more guests will be lost, which is really not worth the candle. Even if you effectively avoid the above risks and crises, at the beginning of the promotion, customers are crowded and the boss is always smiling. Once the promotion is over and there is no follow-up marketing support, it will naturally fall into the misery of being left out in the cold, and once the food price is reset, it will inevitably make customers feel that you have earned more money. A market expert once said: "Consumers only recognize common sense and don't take it seriously." Careful taste of this passage makes people feel that it is not unreasonable. They all say: Don't do business at a loss in business! Even if your food is discounted more, consumers will still think you are profitable. Even if you are really making money at a loss, who can really believe you! The products given and given will not affect the quality and characteristics of high-quality featured products. The price is still that price, and the quality is still that quality. Consumers believe that the store will not do business at a loss, and at the same time believe that the price is the same. The products given and given can be flexibly formulated according to the target consumer groups we want to attract in the store business circle, and can also be widely carried out by using holidays, climate and new product launch, so that customers can always eat new things and constantly change their eyes. Secondly, there must be a time limit for the products given and given, and the endless promotion will no longer be a real promotion, and it will inevitably become a regular marketing, and its significance and effect will naturally be greatly reduced. Moreover, the products given and given should give customers a sense of value for money and satisfy everyone's desire to actively participate in activities. Without the participation and cooperation of consumers, no matter how profound the promotion is, it will inevitably be left out in the cold.