It can reduce the loss of products in the circulation process. Because the intermediate link of commodity circulation is removed, the sales loss is reduced, and sometimes the circulation of commodities can be accelerated. Moreover, the restaurant's ingredients must be the freshest, directly facing the consumption and sales, closer to the front line and convenient for direct purchase.

generally speaking, when goods are exchanged through direct selling channels, contracts are signed, and the quantity, time, price, quality and service are all performed according to the contract. The relationship between buyers and sellers is fixed in a certain period of time in the form of law, so that both parties can devote their energy to other strategic planning.

Extended materials

In the process of transferring products from producers to consumers, there are usually two forms of movement:

First, the value form movement as the result of buying and selling, that is, business flow. It is the transfer of product ownership from one owner to another until it reaches consumers.

second, the spatial movement of product entities accompanied by business flow, that is, logistics. Business flow and logistics usually revolve around the ultimate realization of product value, forming a certain route or channel from production to consumers. From the perspective of marketing, these channels are distribution channels.