? 1, the concept is essentially different.
A registered trademark is a trademark submitted by a trademark applicant to the Trademark Office and obtained a trademark registration certificate after approval. Mainly used for products or services that are different from other competitors. There are many forms of registered trademarks, including word mark, graphic trademarks, portrait trademarks, sound trademarks, three-dimensional trademarks and so on. LOGO is usually a graphic or text graphic design created by the creator.
2. Different ownership
A trademark can be applied by an individual or a company, and the ownership belongs to the trademark holder; When designing the LOGO, the designer and the owner may not be the same person, so as a commissioned works, if there is an agreement at the beginning, it can belong to the client, and if there is no agreement, it belongs to the creator.
3. Different protection laws
After the successful registration of a trademark, it is protected by the Trademark Law. After the creator completes his creation, the mark automatically obtains the copyright, and it is protected by the Copyright Law regardless of whether the trademark is registered or not. However, it should be reminded that when a brand is infringed when it is used to promote goods or services, the protection of trademark law is stronger than that of copyright law, and only the creator has the right to file a lawsuit under the condition that the logo is protected. If your trademark is designed by someone else or a design company, the road to rights protection depends on others. It is difficult to defend rights as a user only, but registered trademarks are different. Trademark holders have the right to safeguard their legitimate rights and interests.
4, the protection period is different
After successful registration, the trademark is valid for ten years. After the expiration, the trademark can be renewed. After the renewal, the validity period will continue to be extended for ten years. As long as it is within the validity period, it is protected by the trademark law. LOGO, as a work of art, has a copyright protection period of 50 years and will not be protected after it expires.