The year 2022 is known as the live streaming bandwagon dividend year because, according to the data of the 2022 Live E-Commerce Whitepaper released by Taobao Live, as of June 2022, China's e-commerce live streaming user scale was 469 million, an increase of 204 million compared with March 2020, and accounted for 44.6% of the overall netizens. The estimated GMV of live e-commerce across the internet in 2022 is about 3.5 trillion yuan, accounting for about 23% of all e-commerce retail sales.

Live broadcasting e-commerce in the experience of 2019, "everything can be broadcast", 2020, "the group of demons", and then in 2021, the four major with goods anchor "four parts of the world ", 2022 live e-commerce can be described as "blossoming", gradually from green to mature, the pattern is further rewritten.