Versatile
The impeccable logo is not designed to be small, medium and large, but universal! In other words, it can be enlarged or reduced, and it can be easily physically modified in different forms. Try to design the logo in a way that can be used for many purposes.
LOGO should be easy to use, so it is easier to spread.
Logo practicability
Therefore, in order to make LOGO better applied in various fields, ink and wash drafts and anti-drafts are essential. Even if your LOGO has a strong three-dimensional effect or color change, consider the conversion and application of monochrome.
The eternal test of time
Unless you want to build a short-lived brand, your logo will take years or even decades. Even though there are many examples to consider (Intel, IBM and Nike), it is very difficult to point this out correctly. These signs have remained unchanged for many years simply because they were designed with the future in mind.