The unique "Slip and Slide" pudding was designed to solve a problem
This pudding was first created by Glico in 1972, and has been a longtime bestseller with cumulative sales of more than 5.1 billion units. It is recognized by the Guinness Book of World Records as the "World's Most Sold Pudding". The feature of the Tip & Slide pudding container is that the switch at the bottom breaks off, and the pudding in the container slides off onto a plate. This moment is one of the most anticipated when the pudding is opened, and has been a key factor in the pudding's success as a long-term bestseller. So how did the packaging come about?
In 1972, when Slide-On Pudding first hit the market, a pastry-based restaurant made its own pudding into a powdered form, making it a do-it-yourself product that consumers could make at home. At the same time, other dairy companies launched their own pudding products. At that time, employees at Glico Synergy Dairy also began to think about how to make the pudding products they developed win the favor of consumers. At that time, Glico's main product was yogurt, and the competition in this field was quite fierce, while the main goal of the company was to increase the sales of its main product. Even so, some of the employees who advocated the development of a pudding product did not give up their efforts and convinced the leadership to develop a pudding product that was different from its counterparts. The result was the development of a container that allowed the pudding to be poured easily with a switch at the bottom. Such a container could be described as the product of combining several ideas into one.
The Slide-Off Switch Makes "Slide-Off" Pudding a Magical Experience
On one occasion, a Glico employee saw a clerk plating pudding at a restaurant. The clerk snapped a plastic container of pudding onto a plate with the opening down, then used an awl to poke a hole in the bottom of the container, and the pudding slid onto the plate by itself. The employee immediately thought that this idea could be used in his own product. In addition, after the pudding is loaded into the container, the more heavily weighted caramel syrup will automatically sink to the bottom of the container so that when the consumer serves it, he or she will end up eating the caramel at the bottom. If the pudding can be inverted onto a plate intact, the caramel syrup that had sunk to the bottom of the container sits on top of the pudding as if it had just been poured.
But a family-oriented snack product like this can't possibly require consumers to buy it and make their own holes in the bottom of the container with an awl. It just so happens that an employee returning from a business trip overseas brought back a sample container from the warehouse. There was a raised structure on the bottom of the container, and if it was broken, a hole would be made in the bottom of the container. In the continuous experiments, we inadvertently found a defective container samples, the bottom of the hole for the opening of the bump and the switch is misplaced, but the actual operation, but accidentally easy to open the hole in the bottom. The result was a pudding container that could be opened at the bottom with a single switch. With this design, Glico gave its product a feature that other manufacturers did not have, so Glico's business direction was adjusted, and it was a natural step to bring the pudding product to the market.
The name is the product feature, is the experience promise, is the reason to buy and the problem is that the sales are not clear. In the early days of the market, the name of the product was "Glico Pudding", which was later changed to "Glico Slide Pudding" in 1974 in order to express the product's characteristics. At the same time, to publicize the usefulness of the switch at the bottom of the container, Glico widely advertised the product through TV commercials and other channels, and the Slip Pudding became a popular product.
Triple packs, large-capacity packs, and SKUs developed according to consumer scenariosHowever, sales of Slip-On Pudding began to decline after entering the 1980s. Its traditional sales channels were dominated by small stores such as pastry and snack stores, while new retail channels such as supermarkets and convenience stores became the mainstream of the market. In 1990, Glico launched a small triple pack for housewives in supermarkets, designed to be enjoyed by the whole family,
and in 1993, Glico launched a large-capacity "Big" pudding for male consumers in convenience stores. Since then, these two products have replaced the original Smoothie Pudding as the mainstay of the line and have regained market dominance.
In 2006, the company launched a new product line, the Big Pudding.
In 2006, Glico introduced the larger Happy Pudding. This product was sold in a completely different way and was controlled by Glico. Sometimes the product would suddenly appear in one store, then the next day it would be sold out, and then silently appear in another store. Consumers enjoy the unpredictable, lucky-win sales model.
The basic pattern of the design of the Slip Pudding topper was a white top half and an orange bottom half, divided by a red, yellow, and green band in the center. This is something that started and remains unchanged to this day, accumulating design assets.
All creativity on the spot, packaging design improves with shelf form
Slippery Pudding initially had no pattern or text on the side wall of the container in order to show the product's excellent quality through the transparent cup. However, because convenience stores are often unable to display the side of the container when arranging shelves, it was later added to the side walls of the text and graphics. The biggest benefit of this is that it stands out in a competitive shelf environment and is also easy for consumers to recognize.
The more the product photo is revealed on the package, the more enticing it becomes
Slip Pudding, from 2014, started a groundbreaking design - the photo printed on the top lid was extended to the front half. This way, the proportion of product photos exposed is much larger, consumers shopping for a more intuitive to see the finished product results, on the other hand, dainty photos make people drool, can not help but buy ah!
Glico's clever design gives the Slip Pudding a groundbreaking container, a feature that gives consumers an extra sense of joy when savoring the pudding.
Design is not for design's sake; design is for problem solving. In the matter of packaging design, design either solves the problem of product experience, or solves the problem of product sales, and excellent product packaging design, can often solve the problem of product experience and product sales at the same time. With the flow of time, packaging design will change, there will be no change. This change, if you can improve the experience and can improve sales, change; if not, then unchanged. Insist on more than ten years, decades down, the unchanged part, will become the casting of the "classic product" of the classic design!
↓↓↓↓ Selected content must see ↓↓↓↓:
Buy a car is to buy symbols, how to choose the right symbols do not spend money?
Super symbols, to create your super competitive
With the right CI, the unified standard is the unified combat power
Look, selling goods into the fine God of War level marketing campaign, but also to accumulate brand equity!
A "name" amazing, good name let you win at the starting line!
The material must perish, the spirit lives forever, the way of corporate brand longevity
No brainwashing is not communication, revealing how the will to communicate changes the minds of consumers?
Using color is like using soldiers, using the right color you will be half successful!
Strategy is a game of chess, excellent products make you a better player! （
These are the most important things you need to know about your product.)
What kind of advertising slogan can be passed down forever?
The ads are in decline? The first time I've seen this, I've seen it in my life, and I've seen it in my life. The first thing you need to do is to get your hands on a new one, and you'll be able to do that!
Aural strategies can make your brand a success!
Experience is in your breath, smell strategy customizes memories with scent!
The experience is in your breath.