Food festivals in every place are in full swing, so how are these food festivals planned? This issue of traditional festivals will take you to learn about the planning of food festivals and see what the planning schemes of food festivals are.

planning of food festival activities: 1. Through the summer food festival, we will further publicize Xiyuan and expand its popularity. 2. Create a cool and carefree food culture in summer, and stimulate the catering consumption of hotels in summer. 3. Further tap potential customers and increase customers.

specific contents: 1. preparation for the food festival: 1. purchase the raw materials of the dishes, and determine the varieties, prices and preferential measures of the food festival. 2. Send the message of this food festival through newspaper media, leaflets, banners, short messages, etc., and attract consumers' attention.

second, the content of the food festival: 1, hold the image display of brand dishes. Set up a fixed exhibition area to display the summer special dishes for the physical art form of the dishes. 2. The clothing of the service personnel conforms to the theme of this activity, and the instrument posture should also meet certain requirements. In creating the atmosphere of dining environment, creative and cultural professionals are needed to plan the overall environment layout of this food festival. Based on the courtyard layout of Xiyuan Hotel, it can be arranged outdoors. Consumers eat in a good atmosphere, and their mood and appetite are naturally different.

3. Activity promotion: 1. With the theme of enjoying the cool and enjoying the delicious food in summer as the activity, the consumption of beer in summer will be very large, which will become the main force of hotel wine consumption, and attract more consumers through the activities of buying and giving gifts. 2. Introduce three to five special dishes every day to expand the acceptance of special dishes and further screen them, which will be more acceptable to consumers. 3. On-site activities distribute mysterious gifts, with multiple surprises and unexpected gains.

4. Publicity and planning: 1. Print the colorful pages of food festival advertisements and attach them with Beijing Times and Beijing News. 2. Outdoor curtain for summer food festival promotion, event theme poster, elevator poster, event theme desk card, and food festival publicity billboard in the lobby. 3. mass sending of short messages and dissemination of news

5. Budget: 1. Media advertising expenses 1111+ printed leaflets 2111+ mass sending of short messages 2111=5111 yuan. 2. Gift giving fee: calculated at RMB 111 per day, totaling, 111x8=811 yuan. 3. Decoration cost: horizontal pair+gold cloth+colorful flag+balloon, etc. (15 days)+miscellaneous expenses = 3,111 yuan.

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