Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.) Answer: brand upgrading is the work that most enterprises need to carry out in brand management, and it is also an important part of the brand to produce benefits continuously. Through vi design, the enterprise that carries out brand upgrading can quickly escape from the competition, while neglecting brand upgrading will also lead to the enterprise losing good opportunities, money and time. So it's important for companies to do the right thing at the right time.

1. Attracting new consumers through brand upgrading

If the current consumer base can't support the business to improve its performance, it needs to change its name or build a new brand image. Then the company must upgrade its brand through vi design in order to reach new and more consumers and increase the sales conversion rate.

2. The business has outgrown its initial goals

When a business grows too fast, it needs to upgrade its brand image to ensure that its range of services maximizes its access to the market. Any successful brand must be alert to its leading position in the competitive market. This is the time, then, when it is necessary for a business to revisit its current brand image to see if it has the best competitiveness.

3. Brand image hasn't been updated for a long time

In recent years, several brands such as Youku Video, Today's Headline, ZARA, Geely, oppo, etc. have been upgraded and optimized. Why all the famous brands are upgraded and optimized? In fact, the purpose of these brand upgrades is to adapt to the development of the new era, so as to attract more and more younger generation of consumers, especially after 00.