Preheating is divided into three stages:
The first stage-publicize the corporate social public welfare image, get closer and get to know customers, so as to prepare for the next time.
Preparation materials-promotional materials of enterprises, knowledge materials beneficial to customers' health, and some auxiliary tools.
Goal-to understand the customer, to understand the customer's personality and physical condition. Carry forward the concept of health and spread the culture of great love.
The second stage-further publicize the company's health cause and establish the corporate image. Through the conversation, we can understand the customer's health status, family income, work background, health awareness, etc., and understand the potential psychological needs of customers.
Preparation materials-health questionnaires, corporate newspapers, relevant cases, relevant newspapers and magazines, etc.
Objective-To find out the types of customers according to the "four standards", and let customers fill in the health questionnaire and take it back, so as to take this opportunity to understand the health status, psychological needs and health awareness of customers, so as to enter the third stage in a targeted manner.
Pay attention to the flexible control of the site. If customers are interested, let them talk more, listen to their questions, and sell health activities into small-scale health forums in the community in time. If the time is ripe, we can move the content of the third stage to this stage.
The third stage-cultivate and establish the true feelings with customers, and understand their health, income, family members, social status and so on. Know it like the palm of your hand, thus promoting a small range of friendship.
Preparation materials-health test card, VIP card, membership card, enterprise certificate, targeted nutrition plan beneficial to customers' health, recipes, etc.
Goal-further consolidate the feelings with customers, understand the relevant situation of customers, remind customers to attend the meeting the day before the meeting, and strive to promote a small-scale friendship meeting so that customers can arrive on time.
Note that this is the most critical link. You can invite customers in person or by phone the day after the third preheating, depending on your familiarity with customers, your skill and proficiency in face-to-face invitation and your proficiency in telephone invitation.