Social media marketing: establish the social media account of the store, and use the official WeChat account, Weibo, Tik Tok and other WeChat platforms to publish store information, recommend dishes, preferential activities, etc. to attract customers' attention and share, and improve brand awareness.
Preferential activities: carry out preferential activities, such as the first order discount, full discount, etc. To attract customers' consumption and attract more customers through the word-of-mouth effect of customers.
Catering APP promotion: promote it on catering apps such as Meituan, Hungry, and Word of Mouth. To increase the exposure of the store.
Cooperative alliance: cooperate with neighboring businesses to promote alliances and drain each other.
Shop promotion: hang signs and posters outside the shop and distribute leaflets to increase the visibility and exposure of the shop.
Use the above publicity channels to open the delivery treasure. Make full use of the functions of the software, for example, customers will automatically get points when they arrive at the store, and the next consumption will be automatically deducted. The bag is opened. When the customer is a Tik Tok fan of the merchant, he will pay an automatic discount when he goes to the store. Interactive treasure, when customers comment and praise the videos released by the merchants, they will automatically identify and buy tickets at a discount when they enter the store. Online distribution of coupons, automatic identification of consumption, through these means and tools to increase online drainage offline consumption.
In short, the promotion of barbecue shops needs to formulate targeted marketing strategies, use various channels for publicity and promotion, and improve the exposure and popularity of the shops as much as possible. At the same time, it constantly optimizes and adjusts to improve the effect and customer satisfaction.