Editor's Note

Chen Hou wants to be a 100-year enterprise, in addition to the values and persona, but also to set up a role model for himself to learn from, and learn from them throughout his life.

Who is Chen Hou's role model?

One is Fan Dongfeng, the founder of Green Industry Yuan, who went from selling pesticides at a stall to dominating the global pesticide industry today.

Another is Du Zhongbing, the founder of Bannu Hot Pot, who started as a small hot pot restaurant and now dominates the restaurant industry in the Central Plains.

From them, we see the focus, see the spirit of deadlock.

Chen Hou will always practice the power of role models, never cozy, always die hard themselves.

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"Fan Du" is Chen Hou's eternal role model

? The power of role model is infinite.

A country without role models will not survive in history.

China understands this, and there has never been a shortage of role models in its history, but not many have stood for thousands of years.

In terms of behavior, Confucius is one.

In terms of work, Zhou Gong is one, although it's still a little controversial.

Our company is learning from the example of the current two: one is the Fan National Defense, selling pesticides; one is Du Zhongbing, open hot pot restaurant! Both are from Henan.

In the future, with the continuation of Chen Hou's history, our role models may still increase, but Fan and Du, the two role models, will be our eternal model. Like Lei Feng, never outdated, always worth learning.

Why should we learn from Fan and Du, and why should we emulate Fan and Du forever?

It is because the spirit of these two people and the way of doing things, is the company's most lack of, but also our most respected, really learn a few lifetimes can not learn.

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First, beat the global 500 Henan farmers

Fan defense, born in 1955, Henan Fugou authentic farmers.

At 18 years old, he graduated from high school and started farming, from farmer, to farm as an agronomist, to the sea to sell pesticides, his life has not been detached from a "farming" word.

In 1989, Van Defense and two people cashed in 20,000 yuan, in the county seat of a wire bed, began to sell pesticides stalls. Three years later opened a pesticide supermarket.

In 1997, by his hand, in Fugou County, wholesale out 100 million yuan of pesticides, Henan pesticide industry has become the invisible champion.

In 2000, Lao Fan came to Zhengzhou to develop and engage in wholesale. 2009 went to Shanghai to acquire a modern pesticide factory to do research and development. 2014 launched the Yunle Harvest pesticide brand, their own production, their own sales, their own after-sales.

In 2014, Lao Fan sold 6 million of Yunle Harvest; in 2015, 30 million; in 2016, 250 million yuan; in 2017, 700 million yuan; in 2018, 3 billion yuan; in 2019, the target is 8 billion yuan.

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Selling 3 billion yuan a year, shelving real estate companies, the country's top 1,000 can not enter; shelving the liquor industry, the country's top 30 can not enter; but Lao Fan sells pesticides.

The world's top 500 companies, Syngenta, DuPont, BASF, Dow, how much is the highest record of sales of a single brand in China?400 million yuan.

In the past 2018, Lao Fan did 7.5 times the number one pesticide company in the world's top 500 companies. Do you think he is like the "Huawei of the pesticide industry"?

Lao Fan is the pesticide sector of Ren Zhengfei, but he is more low-key than Ren Zhengfei, because this is known as the "godfather of China's pesticide industry", you can not find one of his reports on the Internet.

He not only does not accept all the Chinese media interviews, but also refused to visit all the Chinese counterparts, the only accommodation, is Syngenta, BASF and other multinationals, the global boss of the visit, he came out to receive a little bit.

The rest of the time, he is as low-key as dirt.

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Lao Fan's company is called Green Industry Yuan - meaning first place in green agriculture - but it's small, with just over 800 people in the company when I visited in 2018 in the name of a classmate.

Pesticides are not FMCG, and unlike the white wine we make, one person a day can drink a bottle, and 365 days a year, every day.

Ruele Harvest is a pesticide that can increase grain production, and can only be hit once a season. A packet costs a few dozen dollars and can hit several acres of land.

Then their 800 people, how to sell 30 billion last year?

Meetings! The first thing you need to do is to go out into the field and hold a meeting with the farmers. Compare the difference in crop yield between those who use and those who don't - harvesting, weighing and explaining on the spot.

It is written that farmers are the hardest workers. The real situation is that the farmers who work the land are not only lazy, but also not serious.

They don't even go to measure their own crops, let alone go to see the harvests of their neighbors and relatives on a hot day in the sun.

What to do? The wisdom of the old Fan farmers came out: send eggs, come to a person to send a catty; invite relatives and friends to come, a person to send two catty.

In the farmers' simple philosophy, money is not necessarily good, but the eggs must be more expensive.

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Such a field yield measurement meeting, green industry yuan company of 800 people, how many times a year opened?

400,000 sessions!

When I heard this number, I could not believe it. Lao Fan in the computer, pull out the daily meeting data, I believe this is true.

Old Fan company does not assess sales, only assess the number of meetings: what people, what place, what time, how many people convened a meeting, with how many eggs, every day, every time, every moment in the statistics.

Green Industry Yuan company average one person, 500 meetings a year.

In Lao Fan's words, success is not because there are too few methods, but too many.

Old Fan just stick to one method, meeting! The second method is not only not used, the staff do not even think about it.

Lao Fan's staff, one by one, wind and sun, more like farmers than farmers, speak, more than the village head to the bottom.

Farmers all over China treat them as agricultural technology instructors sent by the Chinese Ministry of Agriculture.

Because only the state's technicians are so able to suffer, so able to mingle with the masses.

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The president of the Global 500 visited Green Industry Yuan, and in addition to admiration, or admiration, because they simply can not learn.

The employees of Syngenta and DuPont were bombarded by farmers as soon as the meeting was held: "The Mandarin you speak, we don't understand; the specialized words you dragged, we can't remember, city people, go down!"

Compared to pesticides, it is much less difficult for us to have opportunities, occasions, and find people to have dinner and drinks to listen to us.

If our Chen Houkunsha soy sauce wine operations team, can meet like Lao Fan's team, what will be the result?

Why is our performance not as good as Green Industry Yuan? It is because of not meeting, meeting too little, or even will not meet.

Cognitive sauce wine, there is a better way than tasting? To improve performance, there is a better "open fish knife" than a meeting?

So, we learn from Lao Fan, that is, we have to meet without negotiation, a year also open a few hundred thousand, or even millions of meetings.

Try to see the world then, must be the world of wine sauce;

Try to see the jianghu then, must be the jianghu of Chen Hou!

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Second, let the seabed in the sleep and food Du Zhongbing

Du Zhongbing and I, are from Anyang to Zhengzhou to make a living, fight, very early to recognize, but also asked the old Du to give us a lecture, but there has not been an opportunity to go in-depth to the old Du learning.

One day in November 2018, I went to the headquarters of Barnu on Mall Road after knowing Lao Du for 10 years, specifically to learn from him.

When I arrived, I realized that I was ashamed to be late.

Barnu, started in 2003, entered Zhengzhou in 2007, a late success!

In 2018, Barnu has 58 directly-managed stores across the country, with sales of 1.5 billion yuan, firmly occupying the first throne in Henan's catering industry.

This is not a cow, the cow is where Barnu opened, where the pressure of Haidilao is!

The universe can not learn from the bottom of the sea, afraid of a native Henan hot pot - Banu, because what?

Lao Du!

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Lao Du is too uncomplicated, like Lao Fan, Lao Du is too low-key.

Old Du says that he himself has no life, but Bhanu has a life.

Old Du's speeches, work, and everything else revolves around Bhanu.

Bhanu needs Bhanu to do whatever he wants to do, and Bhanu doesn't allow Bhanu to do whatever he wants to do, so Bhanu doesn't do whatever he wants to do!

The real life to the realm of selflessness, so I call Lao Du is "King Kong", the self is not desire, Bhanu big desire.

The first brand of hot pot in the world, why can't you do a little Barnes and Noble?

The kernel is because of the old Du, and the symbol is because of the "twelve guardians" of the Bannu.

The so-called "twelve guardians", that is, Barnes and Noble has twelve, the world's best quality, but also the most delicious, and at the same time, the price is not expensive ingredients.

Barnes & Noble uses the ultimate product to overwhelm the ultimate service of Haijilao.

People go to the restaurant, the first demand or eat, the second demand is cool.

The first principle overcomes the second principle, what's more, Barnu's service is not worse than Haidilao.

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Lao Du is if the twelve ingredients to do the world's first? By focus!

Lao Du since the creation of the Bannu brand in 2003, every day to think about is hot pot, hot pot, or hot pot, never considered the second category of things.

Take Ximeng mutton for example, everyone knows that China's mutton is the best produced in Ximeng. But since 2012, some herdsmen have been feeding feed to the sheep. The first thing you need to do is to get your hands on a new pair of shoes or boots, and you'll be able to get them to look good.

What to do? Every year in August, the old Du himself to Ximeng, a one by one to pick sheep, all eat feed sheep do not, a time to buy enough for the whole year.

Barnu 58 stores need a lot of mutton, Lao Du in Ximeng one-time to pick the value of 100 million mutton. It is frozen in cold storage for use throughout the year.

There are peppercorns, Barnes and Noble only use produced in Sichuan Mao County, long at an altitude of 1,200 meters to 1,400 places of peppercorns, at the same time, sent special picking, special transportation.

On this old Du still think they are not focused enough.

"I did not go to college, weak learning. In order to improve my ability, I read only one aspect of the book every two years, listen to only one aspect of the class, and communicate with only one aspect of the experts." Lao Du said.

In 2016 and 2017, Lao Du studied branding wholeheartedly, and after two years of research, he completed his unique brand knowledge architecture.

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2018, 2019, Lao Du wholeheartedly research organization construction, "Now I have more than 5000 employees, the replication and management of the organization is not completely understood, how do I dare to expand the number of employees to more than 10,000? How to open new stores without employees?"

Can it be okay to ask a superb manager to manage the product and a superb HR to manage the organization? Lao Du said, resolutely not: "The boss can not figure out the things, and then cattle people can not get it."

"There is no shortcut to being a boss, the only way to die to themselves, so that they become experts in every aspect." Lao Du said.

There is such a diamond like a Lao Du in the side of so die hard, I would be Zhang Yong, if the bottom of the sea fish, will also be nervous and restless couch!

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Third, practicing the power of role modeling never to be clever, always die hard themselves

pondered through the spirit and practice of Lao Fan, Lao Du, I found that the road to success under the sky is in fact very simple - is to die hard themselves, never take shortcuts!

The so-called integration of resources, the use of dividends, the sword to go sideways ....... All are chicken thief mentality, all wishful thinking delusion.

You think about integrating other people's resources, in fact, others have long been thinking about integrating your old money. Snipe, fisherman in the back, the last who integrated who still do not know it?

The use of dividends, to put it mildly, when the world is considered a dividend, which is not a big trap?

Time and time again, the stock market crash, are vivid cases, a crop of people who want to enjoy the dividends, but the result has become a poor leek cut.

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The success of the sword is rooted in deep inner strength. You can only see the Huang pharmacist's "falling sword" elegant and elegant, that is his deep inner strength as the foundation, or else early by Ouyang Feng a slap dead.

Lao Fan dry defeat Syngenta, not to take advantage of the dividend, but to beat themselves, meeting, meeting, meeting;

Lao Du let the sea fish can not sleep, not to borrow the dividend, but to beat themselves, the twelve products to do absolutely "alone to defeat".

We put Fan, Du two people as a lifelong role model of Chen Hou, is to caution all employees of Chen Hou China, never dip dividends, never take shortcuts, always say goodbye to chicken thieves, and always die to their own.

"Life is suffering, how can you feel not bitter? As soon as you carve, life is not bitter."

Let's end with this philosophical quote from Lao Fan, everyone is a model for deadheading themselves!