When this question came out, everyone laughed.

I think this problem is also a problem that many restaurant owners think about all the time, even when they sleep!

What if business is bad?

Just yesterday morning, a consultant said: Hello, teacher! I now open a 260-square-meter fish restaurant with Chinese sauerkraut, with an investment of 800,000 yuan.

The reason why I opened this sauerkraut restaurant is because my sister opened a sauerkraut restaurant in Guangdong for 80 years, and the business was very hot.

I am tempted to open a restaurant and think it is really profitable.

I thought at that time, since the product and business model were all right, I would simply open a big store, which would definitely make more money.

In the early stage of opening, I also made publicity according to my sister's method, and the formula and taste were similar to my sister's.

Originally, I wanted to wait for money. Who knew that it had been open for more than a month, and the worst day was only 2000 yuan, which was not enough for employees?

Teacher, can you give me some advice? Why does my sister's shop lose money every day when the same product sells well? What can I do to improve my business?

I think: for a catering white, opening such a big store for the first time does have certain risks, because hotel management, personnel allocation and procurement are quite chaotic, and it is easy to go into misunderstanding!

From the above situation, the product is no problem, after all, the market has been verified.

But the mistake is that the boss blindly imitates and thinks that I just have to follow the business model of successful people. Actually, this is not right. It does not convey the advantages of the product at all!

Because no store can be copied, especially a store with good business, because the location of the store is different, the positioning crowd is different, and the environment is different.

So if you want to change your current business, I suggest starting with the following points:

1, we must start with positioning.

To find out who your target customers are, you need to know whose money you want to make! It must be clear whether it is the people in the surrounding communities or the working people. Only with a clear positioning can we know who to force.

2. Give play to your own advantages.

Since you think your product has great advantages, you should enlarge it and let more people know about you.

Take this pickled fish as an example. In other places, people line up to eat it and say it's delicious. But no one here eats.

In fact, the reason is because others don't know how delicious your pickled fish is.

So our top priority is to let more people know how delicious your fish is through marketing.

3. Lock the customer.

Many of our hotels don't do well, in fact, it is often because they neglect to lock in customers.

Because customers will get tired of eating the same thing several times a day. If you don't keep him at first, you may not come after two visits and will be forgotten slowly.

So it is very important for our hotel to lock in customers.

Finally, I warn you that there will be no pie in the sky, so if you want to change careers, you should adjust it according to the actual situation of the hotel, instead of imitating other people's restaurants all day, which will only make you go further and further!

I'm Liu from Meiketang. Thank you for reading until the end. If my dry goods are to your taste, or you have different ideas or suggestions, please pay attention and comment privately.