Current location - Recipe Complete Network - Catering training - I am a fast-moving brand. What are the general plans for arranging promotional activities? When calculating the gross profit point, we should consider not only the deduction point and the cost of the
I am a fast-moving brand. What are the general plans for arranging promotional activities? When calculating the gross profit point, we should consider not only the deduction point and the cost of the
I am a fast-moving brand. What are the general plans for arranging promotional activities? When calculating the gross profit point, we should consider not only the deduction point and the cost of the business.

a, how many goods can be supplied without loss? Your company should have a cost-effectiveness ratio, and calculate it directly. Or your company has already filled out the form, and you can calculate it by typing in the numbers.

b, there are too many plans for promotion activities, and there are many specific operation plans that are extended due to problems such as customer service system when encountering various supermarkets. Specifically, there are special prices for buying and selling cards, tasting (tasting), buying and giving off-site roadshows, posm advertisements (videos, kt board publicity) and even service desk activities (for example, talk with supermarkets or other manufacturers about how many products to buy from others, and your products will be supplied to supermarkets at special prices. Settlement after the event, etc.) and small ticket activities.

C. Some thoughts on your question

The key is whether the goods you supply can be sold during the activity? Will the supermarket return the goods if it cannot be sold? Will it be too much trouble for you to return the goods? At what price should I return the goods? If not, will the supermarket continue to sell these goods at promotional prices after the event? If you don't sell it at the promotion price, won't the supermarket make you money?

Some suggestions:

If you have a good relationship with this supermarket, or have a say. Direct a special price, let them buy a lot of goods, and plug in some "customer feelings". Sometimes the supermarket will directly give you a free pile.

Some supermarkets charge 21,111 yuan. You signed an agreement for 11,111 yuan and paid 5,111 yuan as a "customer favor". You bought a heap for half a month, but actually let it go for one and a half months. Ok, too.

Can we have a similar activity of buying two and getting one free? This kind of activity is more eye-catching, and the supermarket may give you a pile directly.

or sometimes, in order to make a stunt, the supermarket holds an activity on September 9.919.929.9, so you can get close to it and pile it up directly for free. Or so "fool" the supermarket to give you a free pile.