For small restaurants, the only way to publicize is word of mouth. First of all, city appearance management won't let you put up leaflets everywhere, and it's useless. You won't invest a lot of money in TV advertising ~ ~ because the people can't afford it. Therefore, word-of-mouth has become the most important way of publicity. Try to make every customer who comes to you for consumption laugh and walk away. This kind of publicity will have a chain effect, which is the most direct and effective publicity of small restaurants. Because any customer says your food here is good, which is better than your boss saying 11 sentences! But it's easier said than done, so how can we make every consumer who enters the store come and go with satisfaction? Then listen carefully. If you can do everything I say, I guarantee that your business will be prosperous and your financial resources will be abundant! !

first, the dishes, no matter the color, smell, taste and shape of every dish in your kitchen, should be masked, so as to satisfy every consumer as far as possible, and try to avoid the occurrence of low-level mistakes, that is, the dishes are immature, salty and tasteless, the raw materials are deteriorated, and impurities appear in the dishes, which are things that people can control. This depends on the level of the chef you hired and the attitude towards work. Also, the amount of food is affordable, because you are basically faced with working-class people. Four people came to your place to spend more than 111 yuan for a meal, but they haven't had enough. Do you think they will patronize your shop in the future?

second: environmental sanitation. Just because our hotel is small, it doesn't give people a feeling of being dirty and messy. We don't want to be magnificent, but it is enough to be clean and tidy, giving people a pleasing feeling.

Third: service. Every customer who comes here for consumption is your God. To put it bluntly, he just sent you money, so we should not only satisfy every customer, but also make them eat comfortably. There must be no situation in which customers smile when they spend more, and frown when they spend less. No matter how busy the business is, don't neglect any customer. Moreover, we must learn the way of speaking in the service industry. Sometimes, one meaning, two ways of answering, the result will be very different. For example, a customer can't eat Chili, but he didn't ask when ordering, and the waiter didn't say anything. As a result, the customer was dissatisfied after serving, and he began to shout: waiter, how is this dish spicy? I never eat Chili. How can I eat it? The waiter began to answer: when you ordered, you didn't say you didn't eat Chili. Anyway, now that the food has been fried, I can't help it if you don't eat it. What kind of mood do you think the customer is at this time? The waiter began to answer: Hello, Sir, I'm really sorry. This is all because I didn't make it clear to you. If you really can't eat this dish, I'll have to return it to you and exchange it for a new one, but this dish has been made and I can only pay the bill. The guest originally wanted to complain, but when the waiter said so, he didn't have the nerve to change dishes, let alone let the waiter pay the bill, and the customer got great face and respect from others. Look at the two meanings, can the result be the same?

fourth: positioning, you can quickly tell who your leading consumer group is in terms of scale, decoration and geographical location, so you should set the grade and price of your dishes according to the overall consumption level of the consumer groups. We can't blindly seek the so-called high-grade and grade.

Fifth: This means that you, as a boss, must not be rude and brutal to your employees. In today's 21st century, there is a shortage of labor everywhere. Who will take your advice? You should not only care about them at work, but also make the workers feel intimate in life. For example, you should register when each employee will have a birthday, and on which day, you should simply prepare some dishes for them, prepare a small gift or take them out for entertainment on a regular basis. Try your best to make employees willing to pay for your shop. When employees make mistakes, you must let them know their mistakes in the most gentle way. You must never cause employees to work with emotions because of you.

as for management, you should adopt a humanized way, the kitchen, and hand it over to the master to manage it. Before any problems are found, you must have the mentality of employing people who don't doubt others and don't use them. In the front room, you must run before and after the boss. If you don't know anything about catering, you must also ask a foreman with work experience to help you take care of these things. He will help you draw up the so-called rules and regulations. No matter what industry you do, there is an eternal inconvenience. You should remember that there are only slaves to generals, not generals to slaves. You have just started to set foot in the catering industry. To put it bluntly, you are a rookie. If you want to do better, bigger and stronger, you must accumulate experience bit by bit and listen to others' good opinions with an open mind. To put it bluntly, what you have accumulated is not experience but wealth. That's all I have to say. If there's anything you don't understand, I'll help you answer it.

Remarks (One more thing, when choosing a chef to try some dishes, you can call some friends and relatives and ask the chef to cook some of his specialty dishes for you. You can order some of the most common and popular dishes in your place. If you are satisfied with the chef's dishes, you must remember in your future work, don't let the chef cook the dishes. You can have a bite of the chef first. Maybe you think it's nothing, but you can The impression in the waiter's mind is that the boss always likes to go to the kitchen to eat, but in the chef's eyes, it is your boss who doesn't trust him and is guarding the door for him. This is also the most taboo for chefs. I hope you can keep that in mind.