Enrich products and create differentiation. At first, King Yonghe and many Taiwanese businessmen in Shanghai missed the soybean milk fritters in their hometown very much. King Yonghe was originally a breakfast shop selling soybean milk fritters. By 20 10, Yonghe dawang's products have been enriched. From the original fried dough sticks, soybean milk and porridge to nearly 50 kinds of table-top Chinese fast food products such as rice, noodles and snacks, it covers breakfast, lunch and dinner during business hours.
King Yonghe has always been adhering to the tradition of Chinese food culture and based on promoting Chinese cuisine. Is a large-scale catering group specializing in Chinese fast food chain stores. The founder Lin Youou is from Taiwan Province Province. When he opened a shop and founded a brand, he didn't want to do too much and became smart. The main reason is that he and his friends can eat soybean milk and fried dough sticks from their hometown at breakfast or midnight snack. It can make customers get meals faster. At the same time, optimize the products to make them more characteristic of Taiwan Province Province.
Catch up with "foreign fast food restaurants and upgrade their brands". King Yonghe believes that because McDonald's and KFC must choose places where people gather, after all, Chinese food and western food have different consumer groups, and there is a complementary competitive relationship between Wang Yonghe and them. In daily life, people can naturally find KFC branches within 20 or 30 meters of McDonald's, which is also one of the reasons.